Featured.com
Digital PRAI journalist matching for expert source placements
Overview
Featured.com positions itself as the "intelligent" alternative to traditional source-matching services like HARO and Qwoted. Founded in 2022 by a remote team, the platform uses AI to automatically match subject matter experts with relevant journalist queries, eliminating the spray-and-pray approach that characterizes older platforms. Instead of receiving dozens of irrelevant media opportunities daily, users get targeted matches based on their expertise profile and past successful placements.
The platform targets professionals who want to build thought leadership through media appearances but lack the time to sift through hundreds of generic journalist requests. Featured.com's AI analyzes both the journalist's query and the expert's background to surface only high-probability matches, which the company claims increases placement rates compared to traditional source platforms.
Featured.com works best for established professionals and executives who can provide expert commentary in specific niches. This includes C-suite executives, consultants, academics, and industry specialists who want to build personal brands through media coverage. The platform particularly benefits busy professionals who understand the value of earned media but don't have time to manually filter through broad journalist requests. Teams managing multiple subject matter experts also find value in the collaborative features available on higher-tier plans.
Score breakdown
Composite Score
27.1Our review
Featured.com connects journalists and content creators with expert sources for quotes and insights. Useful for building authority and earning backlinks through expert contributions, but it's a content marketplace rather than an SEO tool.
Pros
- ✓Free for experts to sign up and respond to queries
- ✓Earn backlinks and citations from authoritative publications
- ✓Builds personal and brand authority through expert sourcing
- ✓Replaced HARO as a go-to expert sourcing platform
Cons
- —Not an SEO tool — no technical, keyword, or ranking features
- —Competitive — many experts respond to the same queries
- —No guarantee of placement or backlinks
Best for
Key features
AI-Powered Matching
Automatically matches your expertise to relevant journalist queries based on your profile and past successful placements.
Journalist Database
Access to vetted journalists from major publications seeking expert sources for stories and quotes.
Response Templates
Pre-built pitch templates and response frameworks to increase acceptance rates for media opportunities.
Performance Analytics
Track placement rates, publication reach, and backlink quality from successful media appearances.
Calendar Integration
Sync interview scheduling directly with your calendar to streamline the booking process.
Media Training Resources
Guidelines and best practices for effective media interviews and source positioning.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0/month | Basic profile, opportunity notifications, limited responses |
| Expert | $39/month | Unlimited responses, advanced matching, priority support |
| Team | $99/month | Multiple profiles, team collaboration, analytics dashboard |
| Agency | $299/month | Client management, white-label options, bulk operations |
FAQ
How does Featured.com compare to HARO?
Featured.com uses AI to match experts with relevant opportunities automatically, while HARO sends all queries to everyone. Featured.com also focuses on higher-quality publications and provides more guidance on crafting effective responses.
Do I get backlinks from Featured.com placements?
Most placements include backlinks to your website or company, though this depends on the publication's editorial policies. Featured.com tracks and reports on backlink acquisition from successful placements.
How many media opportunities can I apply to per month?
Free accounts have limited responses per month, while paid plans offer unlimited responses to relevant opportunities matched to your expertise.
What types of publications use Featured.com?
The platform works with business publications, trade magazines, online news sites, and industry blogs seeking expert commentary and sources.
How long does it take to get media placements?
Response times vary by publication and story urgency, ranging from same-day placements for breaking news to weeks for feature stories and analysis pieces.
Capabilities
AI Visibility Metrics
Content & Optimization
Entity SEO
Traditional SEO
Technical & Integrations
Integrations
Social Proof
1,000 publishers and counting
Notable Customers
aiseo.is Score
#6 of 7 in Digital PR
Review Sentiment
8 reviews across 1 source
People love
- +Effective way to earn high-quality backlinks by connecting experts with top publishers like Fast Company
- +Easy-to-use platform for sharing expertise — simply answer questions and get featured on authoritative sites
- +Saves significant time and money on content creation by crowdsourcing expert Q&A responses
Common complaints
- –Competitive selection process — not all expert answers get accepted and published by media outlets
- –No easy way to search or filter incoming content requests, making it hard to find relevant opportunities
- –G2 profile has not been actively managed — limited transparency on platform changes and updates
🟠Reddit sentiment
mixed8 threads in PublicRelations, SEO, marketing
“Featured.com has limited opps but still good for backlinks and tells you your status, whether the pitch was accepted, published or rejected.”
r/PublicRelations
“featured.com. I've only set up a profile and haven't submitted any answers yet. The sources don't seem as worthwhile as some I've come across on HARO and Qwoted.”
r/PublicRelations
🔵𝕏 sentiment
positive5 posts
“My AI Agent just got me a backlink from featured. com 🤫”
@mehrab_build
“I shared my expertise on https://featured.com/ and got featured in this article https://dentistmagazine.co/qa/ncdhm-your-easiest-way-to-cut-kids-sugar-grazing/ via @featureddotcom”
@DrDarianAskew
Last updated Feb 2026
Quick Facts
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