Writer
AI WritingEnterprise AI writing platform with brand governance and compliance
Overview
Writer positions itself as the enterprise-grade alternative to consumer AI writing tools like Jasper and Copy.ai. Founded in 2020, the San Francisco-based company focuses specifically on large organizations that need AI writing with built-in brand governance, compliance features, and team collaboration tools. Unlike general-purpose AI writing platforms, Writer emphasizes consistency and control over raw generation speed.
The platform's core differentiator is its brand voice training capability. Writer analyzes existing company content to create custom AI models that maintain specific writing styles, terminology, and brand guidelines across all generated content. This approach appeals to enterprises where off-brand content creates real business risks, particularly in regulated industries like healthcare, finance, and legal services.
Writer has gained traction with Fortune 500 companies and growing mid-market businesses that need AI writing at scale but can't sacrifice brand consistency. The platform competes directly with Jasper's enterprise offerings while positioning itself as more governance-focused than pure-play generation tools.
Key features
Brand Voice Training
Upload existing content to train custom AI models that write in your specific brand voice and tone. Essential for maintaining consistency across large content teams.
Content Governance
Built-in approval workflows and compliance checking ensure content meets brand guidelines before publication. Includes legal and regulatory compliance features.
Team Collaboration
Real-time editing, commenting, and review systems designed for enterprise content teams. Integrates with existing workflow tools like Slack and Microsoft Teams.
Knowledge Graph Integration
Connect internal knowledge bases and style guides so AI writing stays factually accurate and on-brand. Particularly valuable for technical or regulated industries.
Multi-language Support
Generate content in 30+ languages while maintaining brand voice consistency. Critical for global enterprises managing localized content.
API and Integrations
Robust API and pre-built integrations with CMS platforms, marketing tools, and enterprise software. Enables automated content generation at scale.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Basic AI writing, 1 user, limited generations |
| Pro | $18/user/mo | Advanced AI, brand voice, integrations, collaboration |
| Team | $30/user/mo | Team management, advanced analytics, priority support |
| Enterprise | Custom | Custom models, SSO, compliance features, dedicated success manager |
FAQ
How does Writer maintain brand voice consistency?
Writer analyzes your existing content to create custom AI models trained on your specific writing style, terminology, and brand guidelines. The platform enforces these standards automatically across all generated content.
What compliance features does Writer offer?
Writer includes built-in checks for regulatory compliance, legal review workflows, and content approval systems. Enterprise plans offer additional compliance features for heavily regulated industries.
Can Writer integrate with existing content management systems?
Yes, Writer offers native integrations with major CMS platforms, marketing automation tools, and enterprise software through both pre-built connectors and a comprehensive API.
How does Writer pricing compare to other enterprise AI writing tools?
Writer's $18/user/month starting price is competitive with Jasper and Copy.ai, but its enterprise features like compliance and governance justify higher-tier pricing for larger organizations.
Review Sentiment
230 reviews across 2 sources
Bottom line
One of the better values in ai writing. Writer delivers enterprise AI writing for just $18/user/mo, earning a 4.6/5 rating. The downside: starting at $18/user/mo with enterprise tiers going much higher.
People love
- +Enterprise AI writing with brand governance ensures all content stays on-brand
- +Custom AI models trained on your company's style guide and terminology
- +Built-in compliance checks prevent off-brand or regulated content from publishing
Common complaints
- –Starting at $18/user/mo with enterprise tiers going much higher
- –Less creative flexibility than consumer AI writers — designed for brand consistency
- –Smaller feature set for pure SEO optimization compared to Jasper or Surfer
Last updated Feb 2026