yext vs uberall
Yext vs Uberall — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
When large enterprises need to manage hundreds or thousands of business locations online, they typically narrow down to two platforms: Yext and Uberall. Both handle the complex task of keeping business information consistent across Google, Bing, Facebook, and hundreds of other directories and map services.
The choice often comes down to geographic focus and feature depth. Yext dominates the North American market with deeper integrations and more advanced automation features. Uberall started in Europe and excels at international markets, particularly in regions where Yext's coverage is weaker.
Feature Comparison
Yext's core strength lies in its Knowledge Graph technology, which creates a master profile for each location that automatically syncs changes across 150+ publishers. Their PowerListings network includes exclusive partnerships with major platforms like Apple Maps and Waze. Yext also offers advanced features like duplicate suppression, which actively fights incorrect listings that competitors or third parties create. Uberall focuses on practical location marketing with strong review management and social media integration. Their platform excels at managing customer interactions across multiple channels, with solid analytics showing which platforms drive the most foot traffic. Uberall's Locator Plus creates location-specific landing pages that often rank well in local search results. Both platforms handle multi-location review monitoring and response, but Yext's AI-powered response suggestions tend to be more sophisticated, while Uberall's interface makes it easier for location managers to respond quickly without technical training.
Pricing Comparison
Both platforms use custom enterprise pricing starting around $500-1000 per location annually, but their pricing models differ significantly. Yext charges based on the number of listings and premium features, with costs scaling quickly as you add advanced automation and API access. Uberall typically offers more predictable pricing with package deals for multi-location brands. Their European roots mean they're often more flexible on contract terms and may offer better value for companies with 50-500 locations. Yext tends to be more expensive but includes more comprehensive data cleansing and duplicate management as standard features.
Best For
Yext is the better choice for large US-based enterprises with complex listing requirements, franchises needing tight brand control, and companies that want the most comprehensive publisher network. Their advanced automation features pay off when managing 1000+ locations or dealing with frequent business information changes. Uberall works better for internationally-focused brands, companies prioritizing ease of use over advanced features, and mid-market businesses that want strong local marketing tools without Yext's complexity. Their European heritage makes them particularly valuable for brands expanding into European markets.
The Verdict
For most large enterprises with primarily North American operations, Yext delivers superior publisher coverage and more sophisticated automation features that justify the higher cost. However, Uberall offers better value for international brands and companies that prioritize user-friendly location marketing over comprehensive data management. The decision ultimately depends on whether you need Yext's advanced features or prefer Uberall's more accessible approach to location marketing.