yext vs synup
Yext vs Synup — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Yext and Synup tackle local SEO and business listing management, but they serve dramatically different markets. Yext positions itself as the enterprise solution for large brands with hundreds or thousands of locations, while Synup focuses on agencies managing local SEO for multiple clients with transparent pricing.
The fundamental difference lies in their approach: Yext operates on custom enterprise contracts with extensive onboarding and account management, while Synup offers straightforward per-location pricing that agencies can easily scale and white-label for their clients.
Feature Comparison
Yext's enterprise platform excels in scale and integration depth. Their Knowledge Graph technology syncs business information across 200+ platforms including Google, Facebook, Yelp, and industry-specific directories. They offer advanced features like location pages, social posting automation, and analytics dashboards built for managing massive multi-location deployments. Their API integrations are particularly solid for enterprise tech stacks. Synup takes a more focused approach with core local SEO features that agencies actually use daily. Their platform includes listing management across 100+ directories, review monitoring and response tools, local rank tracking, and competitive analysis. The standout feature is their white-label reporting system that lets agencies brand all dashboards and reports as their own. They also include citation building services and local content optimization tools. Where Yext wins on breadth and enterprise integrations, Synup wins on agency-specific workflow features like client management, automated reporting, and campaign organization across multiple clients.
Pricing Comparison
Yext uses custom enterprise pricing that typically starts in the thousands per month, making it inaccessible for small businesses and most agencies. Their model assumes large-scale deployments with dedicated account management and custom implementations. Synup's transparent pricing at $34.99 per location makes budget planning straightforward. For an agency managing 20 client locations, that's roughly $700/month — still a significant investment but predictable. They offer volume discounts for larger deployments, making it scalable for growing agencies without requiring enterprise-level commitments.
Best For
Yext is the better choice when you're managing 100+ locations for large enterprise clients, need deep integrations with existing marketing tech stacks, or require advanced features like location page generation at scale. If budget isn't a primary concern and you need the most comprehensive platform available, Yext delivers. Synup is the better choice for digital marketing agencies managing local SEO for multiple small-to-medium business clients. The white-label capabilities, transparent pricing, and agency-focused workflow features make client management and reporting significantly easier than trying to adapt an enterprise platform.
The Verdict
For most users reading this comparison, Synup is the clear winner. Unless you're specifically managing enterprise-level local SEO campaigns with massive budgets, Yext's custom pricing and enterprise focus create unnecessary barriers. Synup's agency-centric features, transparent pricing, and focus on the tools local SEO practitioners actually need daily make it the practical choice for growing local SEO operations.