wordlift vs google-rich-results-test
WordLift vs Google Rich Results Test — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
WordLift and Google Rich Results Test serve completely different purposes in the structured data ecosystem. WordLift is an AI-powered platform that automatically generates structured data and builds knowledge graphs for your content, while Google Rich Results Test is a free validation tool that checks if your existing markup will trigger rich snippets in search results.
The comparison isn't really about choosing between competitors — it's about understanding whether you need automated structured data creation or just want to test what you already have. Most SEOs actually use both tools in their workflow, but for different reasons.
Feature Comparison
WordLift automatically analyzes your content and creates JSON-LD structured data for entities, articles, products, and events. It builds internal knowledge graphs that connect related content across your site and can identify entities within your text using natural language processing. The platform integrates with WordPress and other CMS platforms to inject structured data automatically. Google Rich Results Test, by contrast, is purely a testing tool. You paste in a URL or code snippet, and it shows you exactly which structured data Google can read and which rich results you're eligible for. It highlights syntax errors, missing required properties, and warns about deprecated markup types. The tool also previews how your rich snippets might appear in search results. WordLift handles the creation and implementation of structured data, while Google's tool validates and previews the results. One builds the foundation, the other checks if it's solid.
Pricing Comparison
Google Rich Results Test is completely free with no limitations — you can test as many URLs as needed without any account requirements. WordLift starts at $59 per month for up to 25,000 page views, with higher tiers for larger sites. The pricing reflects its role as a comprehensive structured data automation platform rather than a simple testing tool. You're paying for AI analysis, automatic markup generation, and ongoing knowledge graph maintenance.
Best For
WordLift is better for websites that need comprehensive structured data implementation across hundreds or thousands of pages. If you're running an e-commerce site, news publication, or content-heavy website without existing structured data markup, WordLift can automate the entire process. It's particularly valuable for teams that lack technical expertise to implement schema markup manually. Google Rich Results Test is better for validating existing structured data implementations, debugging markup errors, and checking rich result eligibility before publishing. It's essential for developers and SEOs who implement schema manually or through other tools and need to verify their work meets Google's requirements.
The Verdict
Use both tools, but understand their roles. Start with WordLift if you need automated structured data creation across your entire site, then use Google Rich Results Test to validate the output and ensure you're eligible for rich snippets. If you already have structured data or implement it manually, Google's free testing tool is all you need for validation and debugging.