schema-pro vs google-rich-results-test
Schema Pro vs Google Rich Results Test — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
You're comparing a WordPress schema markup generator against Google's free testing tool — but these serve completely different purposes in your SEO workflow. Schema Pro creates structured data markup automatically for your WordPress site, while Google Rich Results Test validates existing markup to see if it qualifies for rich snippets.
The real question isn't which tool is "better" — it's understanding that you need both. Schema Pro handles implementation, Rich Results Test handles validation. Most WordPress users start with Schema Pro to add markup, then use Google's tool to verify it's working correctly.
Feature Comparison
Schema Pro focuses entirely on schema implementation for WordPress sites. It automatically adds JSON-LD markup for 20+ schema types including articles, products, local business, FAQ, and how-to content. The plugin integrates with popular page builders like Elementor and Gutenberg, and includes conditional logic for different post types. You get automated markup without touching code. Google Rich Results Test is purely a validation tool. You paste a URL or raw HTML, and it shows exactly which rich results your page qualifies for — recipe cards, FAQ snippets, product pricing, review stars. It highlights markup errors with specific line-by-line feedback and shows a preview of how your content might appear in search results. The tool supports all Google-recognized schema types and updates automatically when Google changes rich result requirements. Neither tool overlaps functionality. Schema Pro can't validate markup quality, and Rich Results Test can't generate or implement schema markup.
Pricing Comparison
Google Rich Results Test is completely free with no usage limits. You can test unlimited URLs and access all features without creating an account. Schema Pro costs $79 per year for a single site license, with higher tiers at $159 for 5 sites and $299 for unlimited sites. The pricing includes automatic updates and email support. While $79 annually isn't expensive for a WordPress plugin, you're paying for convenience and automation rather than features you can't get elsewhere.
Best For
Schema Pro is better when you want automated schema implementation without technical work. If you run a WordPress site and want rich results but don't want to manually code JSON-LD markup, Schema Pro handles everything automatically. It's particularly valuable for content-heavy sites, local businesses, or e-commerce stores that need consistent schema markup across hundreds of pages. Google Rich Results Test is better for validation, debugging, and technical SEO audits. Use it after implementing schema markup (whether through Schema Pro, manual coding, or other tools) to verify Google can read your structured data correctly. It's essential for troubleshooting when rich results stop appearing or when testing new markup types.
The Verdict
You need both tools, not one or the other. Start with Schema Pro if you're on WordPress and want automated schema implementation, then use Google Rich Results Test to validate your markup is working correctly. The $79 annual cost for Schema Pro pays for itself quickly if it helps you achieve rich results that increase click-through rates from search.