Home/Tools/Google Rich Results Test

Google Rich Results Test

Structured Data

Test structured data for Google rich result eligibility

Compare →Visit search.google.com/test/rich-results ↗

Overview

Google Rich Results Test is the official validation tool from Google for testing structured data markup and determining rich result eligibility. Released in 2019 to replace the deprecated Structured Data Testing Tool, it focuses specifically on whether your markup qualifies for enhanced search result features rather than just general schema validation. The tool is essential for any SEO practitioner implementing structured data, as it provides the authoritative answer on whether your markup will trigger rich snippets in Google search results.

Unlike third-party schema validators that check technical correctness, Google Rich Results Test evaluates markup against Google's specific requirements for rich result display. This distinction matters because Google doesn't support every schema.org type, and their implementation requirements often differ from the general schema.org specifications. The tool connects directly to Google's rich results systems, making it the definitive source for validation.

This tool serves developers, SEO specialists, and content managers implementing structured data markup on websites. It's particularly valuable for e-commerce sites testing product markup, publishers implementing article schema, and local businesses working with review markup. Teams managing large-scale structured data implementations rely on it for quality assurance before deploying markup changes to production.

Score breakdown

Composite Score

24.6

#1 of 5 in Structured Data#54 of 508 overall

Feature Depth0.0

Ease of Use35.0

Data Quality0.0

Value for Money75.0

Integration25.0

Market Traction18.0

Our review

Google Rich Results Test validates structured data on any URL or code snippet, showing which rich result types are eligible and identifying schema errors. The definitive tool for testing schema markup before deployment.

Pros

✓Free, official Google tool for schema validation
✓Tests both live URLs and pasted code snippets
✓Shows exactly which rich result types are eligible
✓Identifies specific schema errors and warnings

Cons

—Single-page testing only — no bulk validation
—Only validates Google-supported rich result types
—No schema generation — testing only

Best for

SEO professionals validating schema markup implementationDevelopers testing structured data before deploymentAnyone checking if their pages are eligible for rich snippets

Key features

Rich Result Validation

Tests whether your structured data markup qualifies for specific rich result types like recipes, reviews, products, and job postings in Google search results.

Mobile and Desktop Testing

Validates how your structured data appears on both mobile and desktop search results, ensuring consistent rich snippet display across devices.

Real-time Error Detection

Identifies markup errors, missing required properties, and syntax issues that prevent rich results from displaying in search results.

Rich Result Preview

Shows exactly how your rich snippets will appear in Google search results, including visual previews for supported markup types.

Multiple Format Support

Tests JSON-LD, Microdata, and RDFa structured data formats, covering all major schema markup implementations.

Detailed Validation Reports

Provides specific error messages and warnings with line-by-line feedback to help developers fix structured data implementation issues.

Pricing

Plan	Price	Includes
Free	Free	Unlimited tests, rich result previews, validation reports, mobile testing

Price verified 2025-02-01 · USDView vendor pricing

FAQ

What's the difference between Rich Results Test and Structured Data Testing Tool?

Google Rich Results Test replaced the deprecated Structured Data Testing Tool in 2019. The new tool focuses specifically on rich result eligibility rather than just general markup validation.

Can I test pages that aren't live yet?

Yes, you can paste HTML code directly into the tool to test structured data markup before publishing pages to production.

Does passing this test guarantee rich snippets will appear?

No, passing the test means your markup is technically correct, but Google still decides algorithmically whether to show rich results based on content quality and relevance.

Which rich result types does this tool support?

The tool tests most major rich result types including articles, recipes, products, reviews, events, job postings, breadcrumbs, and FAQ markup.

Capabilities

AI Visibility Metrics

—Share of Voice

—Sentiment Analysis

—Citation Tracking

—Source Attribution

—Competitor Tracking

—Position Ranking

—Trend Tracking

—Alert System

—Geo/Location Filter

—Language Filter

—Persona Filter

—Content Recommendations

—Crawler Analytics

—Traffic Attribution

Content & Optimization

—Content Editor

—Content Generation

—Content Briefs

—Content Audit

—Schema Generator

—LLMs.txt Generator

—GEO Scoring

—Site Audit

Entity SEO

—Knowledge Graph Builder

—Entity Extraction

—Entity Linking

—Schema Automation

—Internal Linking

Traditional SEO

—Keyword Rank Tracking

—Local Rank Tracking

—Mobile Rank Tracking

—SERP Features Tracking

—Pixel Position Tracking

—CTR Estimation

—Keyword Cannibalization

—Search Intent Classification

—Keyword Difficulty

—Keyword Research

—SEO Forecasting

—Market Share Analysis

—Historical Ranking Import

—SERP HTML Archive

Technical & Integrations

✓API

—CSV Export

—Chrome Extension

—WordPress Plugin

—Open Source

Deployment: cloud

Integrations

Google Search Console

How does Google Rich Results Test compare?

vs schema-appCompare →vs schema-markup-generatorCompare →vs schema-proCompare →vs wordliftCompare →

View all comparisons →

aiseo.is Score

24.6

#1 of 5 in Structured Data

Garrett SmithExpert reviewer

20+ yrs in SEO3+ yrs AI for SEO20K+ campaigns

Review Sentiment

🟠Reddit sentiment

mixed

10 threads in SEO, TechSEO, bigseo

Validation vs actual display issuesUseful for testing structured data implementationShows valid results but doesn't guarantee rich snippets appearHelpful technical tool for SEO implementation

“Google's rich results test will tell you if you've done it right.”
r/SEO

“The validation trap: Google's Rich Results Test will show schema as 'valid' even with these gaps because it only checks syntax and structure.”
r/Risify

🔵𝕏 sentiment

positive

6 posts

Essential free tool for schema validationStandard part of SEO toolkitUsed for structured data testing and verificationHelpful for AI Overview optimization

“Don't forget to test it! Once you add it, go to Google's free Rich Results Test tool. Paste your URL. It will tell you instantly: 'green checkmark - product Schema detected.' ✅”
@PolyarushSEO

“Tools I use: • Google Rich Results Test • Schema validators • Ahrefs / GSC for query intent • SERP analysis of AI Overview results Reverse-engineer what's already cited.”
@Mohamma02650755

Last updated Feb 2026

Quick Facts

CategoryStructured Data

Starting priceFree

Pricing modelFreemium

Free tierYes

Founded2018

HQMountain View, CA

Parent co.Google (Alphabet)

Websitesearch.google.com/test/rich-results

Market activity

Google Rich Results Test — Practice Problems Feature Deprecated

Google removed support for the Practice Problems structured data type in Search Console rich result reporting, the Rich Result Test, and Search appearance filters starting January 2026.

2026-01-01

Google Rich Results Test — Rich Results Test Deprecated

Google deprecated the standalone Rich Results Test tool in 2023, consolidating functionality into the Rich Results report within Google Search Console. The standalone tool was replaced by the Schema Markup Validator and Search Console reporting.

2023-07-28