Google Rich Results Test
Structured DataTest structured data for Google rich result eligibility
Overview
Google Rich Results Test is the official validation tool from Google for testing structured data markup and determining rich result eligibility. Released in 2019 to replace the deprecated Structured Data Testing Tool, it focuses specifically on whether your markup qualifies for enhanced search result features rather than just general schema validation. The tool is essential for any SEO practitioner implementing structured data, as it provides the authoritative answer on whether your markup will trigger rich snippets in Google search results.
Unlike third-party schema validators that check technical correctness, Google Rich Results Test evaluates markup against Google's specific requirements for rich result display. This distinction matters because Google doesn't support every schema.org type, and their implementation requirements often differ from the general schema.org specifications. The tool connects directly to Google's rich results systems, making it the definitive source for validation.
This tool serves developers, SEO specialists, and content managers implementing structured data markup on websites. It's particularly valuable for e-commerce sites testing product markup, publishers implementing article schema, and local businesses working with review markup. Teams managing large-scale structured data implementations rely on it for quality assurance before deploying markup changes to production.
Key features
Rich Result Validation
Tests whether your structured data markup qualifies for specific rich result types like recipes, reviews, products, and job postings in Google search results.
Mobile and Desktop Testing
Validates how your structured data appears on both mobile and desktop search results, ensuring consistent rich snippet display across devices.
Real-time Error Detection
Identifies markup errors, missing required properties, and syntax issues that prevent rich results from displaying in search results.
Rich Result Preview
Shows exactly how your rich snippets will appear in Google search results, including visual previews for supported markup types.
Multiple Format Support
Tests JSON-LD, Microdata, and RDFa structured data formats, covering all major schema markup implementations.
Detailed Validation Reports
Provides specific error messages and warnings with line-by-line feedback to help developers fix structured data implementation issues.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Unlimited tests, rich result previews, validation reports, mobile testing |
FAQ
What's the difference between Rich Results Test and Structured Data Testing Tool?
Google Rich Results Test replaced the deprecated Structured Data Testing Tool in 2019. The new tool focuses specifically on rich result eligibility rather than just general markup validation.
Can I test pages that aren't live yet?
Yes, you can paste HTML code directly into the tool to test structured data markup before publishing pages to production.
Does passing this test guarantee rich snippets will appear?
No, passing the test means your markup is technically correct, but Google still decides algorithmically whether to show rich results based on content quality and relevance.
Which rich result types does this tool support?
The tool tests most major rich result types including articles, recipes, products, reviews, events, job postings, breadcrumbs, and FAQ markup.
How does Google Rich Results Test compare?
View all comparisons →Review Sentiment
Bottom line
Google Rich Results Test is free and worth exploring for technical SEOs — official Google tool — results directly reflect how Google interprets. Still too new for formal reviews, so set expectations accordingly.
People love
- +Official Google tool — results directly reflect how Google interprets your structured data
- +Tests all major schema types including FAQ, HowTo, Product, and LocalBusiness
- +Free and requires no account — instant URL or code snippet testing
Common complaints
- –Only validates syntax and eligibility — does not guarantee rich results will appear in SERPs
- –Cannot test pages behind authentication or that require JavaScript rendering
- –No batch testing capability — must check URLs one at a time
Last updated Feb 2026