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inlinks vs wordlift

InLinks vs WordLift — features, pricing, and which to choose for your SEO workflow in 2026.

Cross-CategoryVerified 2025-02-01

Quick Verdict

Best for budgetinlinks
Best for enterprisewordlift
Most featureswordlift
Easiest to useinlinks

InLinks and WordLift both tackle the complex world of entity-based SEO, but from different angles. InLinks positions itself as the automated internal linking specialist that happens to do structured data, while WordLift is primarily a structured data powerhouse that also handles knowledge graphs. Both tools promise to help search engines better understand your content through entities and semantic markup.

The fundamental difference comes down to focus and complexity. InLinks streamlines entity-based SEO into an accessible package that most content teams can implement quickly. WordLift offers more sophisticated structured data capabilities but requires a deeper understanding of knowledge graphs and semantic web technologies to fully use.

Feature Comparison

InLinks excels at automated internal linking based on entity recognition. It scans your content, identifies entities, and automatically creates contextual internal links between related pages. The tool also generates schema markup, but its strength lies in the linking automation that most SEO teams struggle to maintain manually. InLinks provides entity optimization suggestions and tracks how well your content covers topic clusters. WordLift takes a more comprehensive approach to structured data. It creates detailed knowledge graphs that map relationships between entities across your entire site, automatically generates multiple schema markup types, and integrates with WordPress to embed structured data directly into your CMS. WordLift's AI can identify and markup entities like people, places, organizations, and events with greater precision than InLinks. However, its internal linking features are more basic, focusing on entity-based recommendations rather than automated implementation. Both tools handle entity extraction and topic modeling, but WordLift's knowledge graph capabilities are significantly more advanced. InLinks compensates with superior user experience and implementation speed.

Pricing Comparison

InLinks starts at $39/month and includes a free tier for testing, making it the more budget-friendly option. The paid plans scale based on pages analyzed and links created, with most small to medium sites fitting comfortably in the starter tier. InLinks' pricing is transparent and predictable. WordLift starts at $59/month with no free tier, reflecting its more sophisticated feature set. WordLift's pricing is based on content volume and API calls, which can become expensive for larger sites with frequent content updates. Enterprise customers often see significantly higher costs with WordLift due to the complexity of its knowledge graph processing.

Best For

InLinks is better for content teams and SEO professionals who want immediate results from entity-based optimization without a steep learning curve. It's ideal for sites that publish frequently and struggle to maintain consistent internal linking. The automated approach works well for blogs, news sites, and content-heavy e-commerce platforms where manual internal linking becomes unmanageable. WordLift is better for enterprise sites and technical SEO teams that need comprehensive structured data implementation. It's the right choice when you need detailed knowledge graphs, complex entity relationships, or integration with enterprise content management systems. WordLift works best when you have dedicated technical resources to optimize its advanced features.

The Verdict

Choose InLinks if you want to implement entity-based SEO quickly and see immediate improvements in internal linking and basic structured data. It delivers practical results without requiring deep technical expertise. Choose WordLift if structured data and knowledge graphs are critical to your SEO strategy and you have the technical resources to maximize its sophisticated capabilities. For most sites, InLinks provides better value and faster implementation.