InLinks
Internal LinkingEntity-driven internal linking powered by knowledge graphs
Overview
InLinks positions itself as an entity-first SEO platform that automates internal linking through semantic understanding rather than keyword matching. Founded in 2019 by Dixon Jones, a veteran of the SEO industry, the platform emerged from the recognition that Google's evolution toward entity-based search required new optimization approaches. Unlike traditional internal linking tools that rely on anchor text patterns, InLinks builds a knowledge graph of your content's entities and creates links based on topical relationships.
The platform's core strength lies in its natural language processing engine that identifies entities within your content and maps their relationships. This approach aligns with Google's shift toward understanding content through entities and semantic connections rather than simple keyword signals. InLinks creates schema markup automatically for recognized entities and suggests internal links that reinforce topical authority rather than just keyword density.
While tools like Link Whisper focus on streamlining manual internal linking workflows, InLinks takes a more automated approach grounded in semantic SEO principles. The platform competes directly with WordLift in the entity SEO space, though InLinks emphasizes ease of use for smaller teams while WordLift targets enterprise implementations.
Score breakdown
Composite Score
38.4Our review
InLinks is a unique entity-based SEO platform that automates internal linking, schema markup, and content optimization using knowledge graph technology. Founded by Dixon Jones (former CMO of Majestic), it takes a semantic/entity approach rather than traditional keyword focus.
Pros
- ✓Automated internal linking based on entity relationships
- ✓Auto-generated schema markup via JavaScript injection
- ✓Entity-based content briefs and optimization
- ✓Knowledge graph visualization of your site's topics
Cons
- —Entity-first approach has a learning curve for keyword-focused SEOs
- —Smaller team means slower feature development
- —Limited rank tracking and traditional SEO features
Best for
Key features
Entity Recognition
Automatically identifies and tags entities in your content using NLP and knowledge graph data. Creates structured understanding of your content's topics and relationships.
Automated Internal Linking
Builds internal links based on entity relationships and semantic context rather than simple keyword matching. Updates existing content when new relevant pages are published.
Schema Markup Generation
Creates schema markup for recognized entities including organizations, people, places, and concepts. Integrates with Google's Knowledge Graph for entity validation.
Content Optimization Scoring
Analyzes content for entity coverage and topical depth. Provides recommendations for missing entities and content gaps to improve topical authority.
Knowledge Graph Visualization
Visual representation of your site's entity relationships and content connections. Shows how topics cluster and where internal linking opportunities exist.
WordPress Integration
Direct WordPress plugin for seamless content analysis and automated linking. Works with existing content and new posts without manual intervention.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 10 entities per month, basic schema markup, limited internal linking |
| Starter | $39/mo | 100 entities per month, automated internal linking, schema markup, content optimization |
| Growth | $79/mo | 500 entities per month, advanced entity recognition, bulk operations, API access |
| Pro | $159/mo | 2000 entities per month, white-label options, custom entity types, priority support |
| Enterprise | Custom | Unlimited entities, dedicated account manager, custom integrations, SLA support |
FAQ
How does InLinks differ from traditional internal linking tools?
InLinks uses entity recognition and semantic relationships rather than keyword matching. This creates more contextually relevant links and helps build topical authority through entity associations.
Can InLinks work with existing WordPress SEO plugins?
Yes, InLinks integrates with popular WordPress SEO plugins like Yoast and RankMath. It adds entity-based optimization without conflicting with existing SEO workflows.
What types of entities does InLinks recognize?
InLinks identifies people, organizations, locations, products, concepts, and events from your content. It uses both proprietary algorithms and connections to public knowledge graphs for entity validation.
Does InLinks automatically add schema markup?
Yes, InLinks generates JSON-LD schema markup for recognized entities and can automatically inject it into your pages. You can review and approve markup before it goes live.
How accurate is the automated internal linking?
InLinks focuses on semantic relevance over keyword density, typically creating more meaningful connections. You can set rules and review suggestions before links are added to maintain editorial control.
Capabilities
AI Visibility Metrics
Content & Optimization
Entity SEO
Traditional SEO
Technical & Integrations
Social Proof
Over 23,000 users
Notable Customers
Testimonials
“InLinks has just blown my mind. 🤯 This innovative entity SEO tool has revolutionized my approach to on-page content optimization. For me, InLinks has become an indispensable tool in my SEO Stack. It has streamlined my workflow and helped me achieve superior results in entity-based SEO.”
“InLinks is a game changer for semantic search optimization. InLinks has helped me better understand entities and how semantic search works. It's a must-have for any technical SEO worth their salt.”
“We've found Inlinks.net to be one of the best tools for content analysis and topical association. It's helped us rethink our approach to content after the Google BERT update, leveraging a broader view of content, topics and supporting user intent. For that reason inlinks.net is now being adopted by our team.”
aiseo.is Score
#1 of 2 in Internal Linking
Review Sentiment
29 reviews across 2 sources
People love
- +Entity-based approach to SEO aligns with how Google's Knowledge Graph interprets content
- +Automated internal linking via JavaScript injection requires no manual link placement
- +Auto-generates schema markup based on entity relationships in your content
Common complaints
- –JavaScript-injected links are not visible in source code — some SEOs question their value
- –Entity mapping requires a minimum content volume to be effective
- –Pricing at $39/mo for 20 pages makes it expensive per-page for smaller sites
🟠Reddit sentiment
mixed8 threads in SEO, TechSEO, localseo
🔵𝕏 sentiment
positive6 posts
“Yep Dixon has a history of well managed tools @JHTScherck, including Inlinks and Majestic. I'd happily vouch for him.”
@nickwilsdon
“The Most Underrated SEO Tools Going into 2026: ... - InLinks (💰) ...”
@Charles_SEO
Last updated Feb 2026
Quick Facts
Alternatives
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