InLinks

InLinks positions itself as an entity-first SEO platform that automates internal linking through semantic understanding rather than keyword matching. Founded in 2019 by Dixon Jones, a veteran of the SEO industry, the platform emerged from the recognition that Google's evolution toward entity-based search required new optimization approaches. Unlike traditional internal linking tools that rely on anchor text patterns, InLinks builds a knowledge graph of your content's entities and creates links based on topical relationships.

The platform's core strength lies in its natural language processing engine that identifies entities within your content and maps their relationships. This approach aligns with Google's shift toward understanding content through entities and semantic connections rather than simple keyword signals. InLinks creates schema markup automatically for recognized entities and suggests internal links that reinforce topical authority rather than just keyword density.

While tools like Link Whisper focus on streamlining manual internal linking workflows, InLinks takes a more automated approach grounded in semantic SEO principles. The platform competes directly with WordLift in the entity SEO space, though InLinks emphasizes ease of use for smaller teams while WordLift targets enterprise implementations.