tinypng vs imagify
TinyPNG vs Imagify — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
TinyPNG and Imagify both tackle image optimization for better Core Web Vitals, but they serve different workflows entirely. TinyPNG operates as a simple web-based compression tool that's perfect for one-off optimizations, while Imagify functions as a comprehensive WordPress plugin designed for ongoing site optimization.
The choice between them often comes down to whether you need a quick compression tool or a permanent solution integrated into your WordPress workflow. TinyPNG excels at simplicity and quality compression, while Imagify offers automation and bulk processing that WordPress users desperately need.
Feature Comparison
TinyPNG focuses purely on compression quality, using smart lossy compression that analyzes images to reduce file sizes by up to 70% without visible quality loss. You drag and drop images, download the compressed versions, and manually replace them on your site. It supports PNG and JPEG formats with a clean, distraction-free interface. Imagify provides WordPress-native automation with bulk optimization of existing images, automatic compression on new uploads, and WebP conversion with fallbacks. It offers three compression levels (Normal, Aggressive, Ultra), backup restoration, and integration with popular page builders. The plugin handles resize generation automatically and can optimize images in your media library retroactively. For advanced features, Imagify pulls ahead with CDN integration options, automatic WebP serving based on browser support, and the ability to exclude specific images or folders from optimization. TinyPNG keeps it simple — you get excellent compression and that's it.
Pricing Comparison
TinyPNG offers 20 free compressions per month, then charges per compression beyond that limit. There's no monthly subscription — you pay only when you exceed the free tier, making it extremely budget-friendly for occasional use. Imagify provides 25MB monthly free optimization, then starts at $5.99/month for unlimited image optimization on one site. Higher tiers at $9.99 and $19.99 add more sites and features like automatic WebP conversion. For WordPress users managing multiple sites, Imagify's subscription model often provides better value than paying per compression.
Best For
TinyPNG works best for developers and designers who need occasional high-quality compression, agencies optimizing client images before upload, or anyone wanting maximum control over which images get compressed. If you prefer manual optimization workflows or work across different platforms beyond WordPress, TinyPNG's simplicity is unmatched. Imagify excels for WordPress site owners who want set-and-forget automation, agencies managing multiple WordPress sites, or anyone uploading images regularly who needs automatic optimization. If you want WebP conversion, bulk processing of existing images, or integration with WordPress workflows, Imagify delivers features TinyPNG simply doesn't offer.
The Verdict
Choose Imagify if you run WordPress sites and want comprehensive automation. Its plugin approach, WebP conversion, and bulk processing capabilities make it essential for serious WordPress optimization workflows, despite the monthly cost. Pick TinyPNG for everything else — occasional optimization needs, non-WordPress sites, or when you want the highest compression quality with full control over the process. The free tier and pay-per-use model make it unbeatable for lighter usage patterns.