Imagify
Image OptimizationWordPress image optimization by WP Rocket team
Overview
Imagify comes from the WP Rocket team in Lyon, France, positioning itself as a WordPress-first image optimization solution. Unlike standalone compression tools, Imagify integrates directly into the WordPress media library and handles optimization automatically. The plugin targets WordPress site owners who want image optimization without leaving their admin dashboard.
The tool emerged in 2016 when the WP Rocket team recognized that their performance plugin customers needed better image optimization. Rather than building compression into WP Rocket, they created a standalone plugin that works with any WordPress setup. This focus on WordPress integration sets Imagify apart from universal tools like TinyPNG or enterprise solutions like Cloudinary.
Imagify processes images through their cloud-based compression service, offering three compression levels and automatic WebP conversion. The plugin handles both new uploads and existing media library images through bulk processing features.
Key features
Automatic Compression on Upload
Compresses images automatically when uploaded to WordPress media library. Reduces file sizes without manual intervention.
Bulk Optimization
Processes existing images in batches through the media library. Essential for optimizing sites with thousands of existing images.
WebP Conversion
Converts JPEG and PNG files to WebP format for better compression. Serves WebP to compatible browsers while maintaining fallbacks.
Three Compression Levels
Normal, aggressive, and ultra compression modes. Balances file size reduction with image quality based on your priorities.
Original Image Backup
Stores original files before compression for easy restoration. Critical safety feature when testing different compression levels.
Resize Large Images
Automatically resizes oversized images to specified maximum dimensions. Prevents unnecessarily large files from impacting performance.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 20 images/month, lossy compression, basic optimization |
| Lite | $5.99/mo | 500 images/month, WebP conversion, bulk optimization, infinite plan available |
| Growth | $9.99/mo | 5,000 images/month, all optimization levels, priority support |
| Infinite | $9.99/mo | Unlimited images, all features, 1 website |
FAQ
Does Imagify work with existing images or only new uploads?
Imagify handles both new uploads automatically and can bulk process existing images in your media library. The bulk optimization feature processes images in batches to avoid server timeouts.
Can I restore original images after compression?
Yes, Imagify stores backups of original images before compression. You can restore originals individually or in bulk through the plugin interface.
How does Imagify compare to TinyPNG for WordPress users?
Imagify integrates directly into WordPress with automatic processing, while TinyPNG requires manual upload or API integration. Imagify offers more compression levels and better bulk processing for WordPress sites.
Does the WebP conversion work with all themes and plugins?
Imagify's WebP implementation uses server-level detection to serve WebP files to compatible browsers. Most modern themes work fine, but older themes or custom implementations may need testing.
What happens to my images if I cancel my Imagify subscription?
Compressed images remain optimized, but you lose access to new compression, bulk processing, and original image restoration. The plugin continues working in read-only mode.
How does Imagify compare?
View all comparisons →Review Sentiment
46 reviews across 1 source
Bottom line
Imagify punches above its weight at $5.99/mo: created by WP Rocket team. The main trade-off is free tier limited to 20MB per month, but the value is hard to beat in image optimization.
People love
- +Created by WP Rocket team — seamless integration with WordPress caching workflows
- +Three compression levels (Normal, Aggressive, Ultra) give control over quality vs size tradeoff
- +Automatic WebP and AVIF conversion on upload improves Core Web Vitals without manual work
Common complaints
- –Free tier limited to 20MB per month — insufficient for media-heavy sites
- –No standalone API for non-WordPress platforms — primarily a WordPress plugin
- –Bulk optimization of existing media library consumes quota quickly
Last updated Feb 2026