synup vs grid-my-business
Synup vs Grid My Business — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
This comparison puts a comprehensive local SEO platform against a specialized free tool. Synup offers the full agency toolkit—listing management, review monitoring, rank tracking, and white-label reporting—while Grid My Business focuses solely on geogrid rank tracking. You're essentially choosing between a complete local SEO solution at $34.99 per location versus a free tool that does one specific task well.
The decision often comes down to whether you need a full-service platform or just want to track local rankings across geographic areas. Grid My Business appeals to SEOs who already have other tools for listings and reviews but need better local rank visibility, while Synup targets agencies managing multiple client locations.
Feature Comparison
Synup delivers a comprehensive local SEO suite including automated listing distribution across 100+ directories, review monitoring and response management, local rank tracking, and detailed white-label reports for client delivery. Their platform handles citation building, NAP consistency checks, and competitive analysis—essentially everything an agency needs for local SEO campaigns. Grid My Business takes the opposite approach, specializing exclusively in geogrid rank tracking. Their tool shows how your business ranks in Google Maps across different geographic points, similar to Local Falcon's methodology. You can visualize ranking patterns across neighborhoods and identify local ranking opportunities, but there's no listing management, review tools, or reporting features. The feature gap is substantial. Synup offers listing management for 100+ directories, automated review monitoring, competitive benchmarking, and client reporting dashboards. Grid My Business provides detailed local rank tracking visualization and that's it. If you need more than rank tracking, Synup is the clear choice.
Pricing Comparison
The pricing difference couldn't be starker. Grid My Business is completely free—you can track local rankings for unlimited locations without any cost. Synup starts at $34.99 per location per month, making it expensive for agencies managing multiple client locations. A 10-location client would cost $349.90 monthly on Synup. However, you're comparing a free single-feature tool against a comprehensive platform. Synup's pricing includes listing management, review monitoring, rank tracking, and reporting—services that would cost significantly more if purchased separately from different vendors. For agencies billing clients for full local SEO services, the $34.99 per location can be justified through client retainers.
Best For
Synup works best for digital marketing agencies managing comprehensive local SEO campaigns for multiple clients. If you need listing distribution, review management, competitive analysis, and white-label reporting in one platform, Synup justifies its premium pricing. The platform excels when you're billing clients $500-2000+ monthly for local SEO services. Grid My Business is perfect for SEOs who already have tools for listings and reviews but need better local rank tracking. If you're using BrightLocal or Whitespark for listings but want detailed geogrid rank visualization, Grid My Business fills that gap for free. It's also ideal for consultants tracking their own business rankings without needing a full platform.
The Verdict
Choose Grid My Business if you only need local rank tracking or want to supplement existing tools with better geographic rank visibility. The free pricing makes it a no-brainer addition to any local SEO toolkit. Choose Synup if you're an agency needing a complete local SEO platform with listing management, review tools, and client reporting. The premium pricing is justified only if you're managing comprehensive local SEO campaigns for paying clients.