sitebulb vs oncrawl
Sitebulb vs Oncrawl — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Sitebulb and Oncrawl represent two different philosophies in technical SEO auditing. Sitebulb focuses on making complex technical issues accessible through visual reporting and clear prioritization, making it perfect for agencies and consultants who need to communicate findings to clients. Oncrawl takes a data science approach, combining traditional crawling with log file analysis and machine learning to deliver enterprise-grade insights.
The choice between them often comes down to your technical sophistication and budget. Sitebulb democratizes technical SEO with its intuitive interface and affordable pricing, while Oncrawl provides the deep analytical power that enterprise SEO teams need to manage massive, complex websites.
Feature Comparison
Sitebulb excels at turning technical audits into actionable insights through its visual hint system and priority-based reporting. Its unique approach includes interactive site visualizations, JavaScript rendering capabilities, and integrations with Google Analytics and Search Console for comprehensive analysis. The tool's strength lies in its ability to present complex technical issues in digestible formats that both technical and non-technical stakeholders can understand. Oncrawl goes deeper with its data science methodology, offering log file analysis alongside traditional crawling to show how search engines actually interact with your site. Its machine learning algorithms identify patterns and anomalies that manual analysis might miss, while custom segmentation allows for granular analysis of different site sections. The platform's real strength is correlating crawl data with actual search engine behavior through log analysis. Both tools handle large sites well, but Oncrawl's enterprise architecture is built for sites with millions of pages, while Sitebulb is optimized for sites up to several hundred thousand URLs without performance degradation.
Pricing Comparison
Sitebulb starts at $13.50 per month for the Lite plan, with a free tier available for basic audits. Their Pro plan at $35/month includes advanced features like scheduled crawls and API access, making it accessible for small agencies and individual consultants. Enterprise pricing scales based on crawl volume but remains reasonable compared to competitors. Oncrawl uses custom pricing based on crawl volume and specific requirements, with entry points typically starting around $500+ per month for enterprise features. This reflects its positioning as an enterprise solution with dedicated support and advanced analytics capabilities that justify the premium pricing for organizations managing large, complex websites.
Best For
Sitebulb is ideal for agencies, consultants, and in-house SEO teams who need to audit websites efficiently and communicate findings clearly to stakeholders. Its visual reporting makes it perfect for client presentations, while its affordable pricing allows smaller teams to access powerful crawling capabilities. If you need a tool that balances technical depth with usability, Sitebulb delivers. Oncrawl suits enterprise organizations with large, complex websites requiring deep technical analysis and log file correlation. It's the better choice when you need machine learning insights, custom data science approaches to SEO, and can justify the higher cost with the advanced analytical capabilities it provides.
The Verdict
Choose Sitebulb if you want powerful technical SEO auditing that's actually usable and affordable. Its combination of comprehensive crawling, visual reporting, and reasonable pricing makes it the smart choice for most SEO professionals. Only go with Oncrawl if you specifically need enterprise-scale log analysis and data science features that justify the significant price premium.