botify vs oncrawl
Botify vs Oncrawl — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Botify and Oncrawl serve the enterprise technical SEO market, but they take distinctly different approaches. Botify positions itself as the comprehensive platform for large-scale websites, combining crawling, log analysis, and search data into one unified dashboard. Oncrawl focuses on being the most technically sophisticated crawler available, emphasizing data science capabilities and machine learning insights.
The choice between these two often comes down to whether you need Botify's broader platform approach or prefer Oncrawl's deep-dive crawler with advanced analytics. Both require significant investment and technical expertise to implement effectively.
Feature Comparison
Botify's strength lies in its unified data approach, combining website crawl data with actual search engine log files and Google Search Console data. This tri-dimensional view lets you see not just what's wrong with your site, but how search engines are actually interacting with it. Their RealKeywords feature connects crawl issues directly to organic traffic impact, making it easier to prioritize fixes. Oncrawl excels in pure crawling sophistication and data analysis depth. Their crawler can handle massive sites with complex configurations, and their data science approach surfaces insights that traditional crawlers miss. The platform's machine learning algorithms identify patterns in crawl data that would take hours of manual analysis to discover. Oncrawl's log analyzer also provides more granular segmentation options than most competitors. Both platforms handle JavaScript rendering and complex site architectures well, but Oncrawl's crawler tends to be more configurable for unusual technical setups. Botify wins on data integration and actionable insights, while Oncrawl leads in raw analytical power and crawler flexibility.
Pricing Comparison
Both tools use custom enterprise pricing, typically starting around $500-1000+ per month depending on site size and data volume. Botify's pricing scales with the number of URLs crawled and pages analyzed, while Oncrawl focuses more on crawl frequency and data retention periods. Botify generally commands higher prices due to its broader platform capabilities and market position, especially when you factor in their consulting services. Oncrawl often provides better value for organizations that primarily need advanced crawling and analysis without the full platform suite, though their data science features aren't cheap either.
Best For
Botify is the better choice for large enterprises that want a single platform to manage all technical SEO activities. It's particularly valuable if you have multiple stakeholders who need different views of the same data, or if connecting technical issues to business impact is crucial for getting resources allocated to SEO initiatives. Oncrawl works better for technically sophisticated SEO teams that want the most powerful crawler available and don't mind working with multiple tools. It's ideal if you have complex crawling requirements, need deep data analysis capabilities, or want to build custom workflows around crawl data.
The Verdict
For most large enterprises, Botify provides better overall value despite the higher cost. The unified data model and business impact reporting make it easier to scale technical SEO across large organizations. Choose Oncrawl if you have specific technical requirements that only their advanced crawler can handle, or if your team prefers best-in-class specialized tools over integrated platforms.