lumar vs oncrawl
Lumar vs Oncrawl — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Lumar and Oncrawl target enterprise technical SEO teams, but they approach website intelligence differently. Lumar positions itself as a comprehensive website intelligence platform with strong accessibility monitoring, while Oncrawl emphasizes its data science approach with machine learning insights and advanced log file analysis capabilities.
The core difference lies in their philosophy: Lumar focuses on actionable website intelligence across multiple disciplines (SEO, accessibility, performance), while Oncrawl doubles down on being the most advanced technical SEO crawler with sophisticated data analysis features that many competitors lack.
Feature Comparison
Lumar excels in cross-functional website intelligence, combining technical SEO crawling with solid accessibility monitoring and performance tracking. Their platform provides clean, executive-friendly reporting that makes it easier to communicate technical issues to non-technical stakeholders. Lumar's strength lies in its comprehensive approach to website health beyond just SEO metrics. Oncrawl takes a different approach with its data science-first methodology. Their crawler integrates machine learning algorithms to identify patterns in crawl data, offers advanced log file analysis that correlates server logs with crawl data, and provides predictive insights about how technical changes might impact rankings. Oncrawl's segmentation capabilities and custom metrics creation are particularly sophisticated, allowing technical SEO teams to slice data in ways that other crawlers simply can't match. Both platforms handle enterprise-scale crawling, but Oncrawl's API and data export capabilities are more solid for teams that need to integrate crawl data into custom workflows or business intelligence systems.
Pricing Comparison
Both tools operate on custom pricing models targeted at enterprise budgets, typically starting around $1,000+ per month depending on crawl volume and features. Lumar's pricing tends to reflect its broader website intelligence positioning, with costs scaling based on the number of domains and additional modules like accessibility monitoring. Oncrawl's pricing is generally more competitive for pure technical SEO use cases, especially for teams that need high crawl volumes or extensive log file analysis. However, their advanced features like machine learning insights and custom segmentation often require higher-tier plans.
Best For
Lumar is the better choice for organizations that need website intelligence beyond just SEO, particularly those with accessibility compliance requirements or teams that need to report website health metrics to executives. It's also ideal for agencies managing multiple client websites who value clean, client-friendly reporting over deep technical analysis. Oncrawl is superior for technical SEO specialists who need the most advanced crawling and data analysis capabilities available. Choose Oncrawl if you're doing complex technical SEO projects, need sophisticated log file analysis, or want machine learning-powered insights that can predict the impact of technical changes.
The Verdict
For most enterprise technical SEO teams, Oncrawl delivers superior value with its advanced data science capabilities and more competitive pricing for pure technical SEO use cases. However, Lumar wins for organizations that need broader website intelligence beyond SEO or require accessibility monitoring as part of their compliance strategy.