Lumar
Technical SEOEnterprise website intelligence platform for technical SEO at scale
Overview
Lumar positions itself as the enterprise answer to technical SEO at scale, targeting organizations with complex websites that traditional crawling tools struggle to handle effectively. Founded in 2010 and headquartered in London, the company has built its reputation serving large enterprises, agencies, and in-house SEO teams managing millions of pages across multiple domains.
The platform distinguishes itself from desktop crawlers like Screaming Frog through cloud-based architecture and JavaScript rendering capabilities. Where traditional crawlers hit memory limitations or fail to process single-page applications properly, Lumar's infrastructure handles complex site architectures without breaking a sweat. This makes it particularly valuable for enterprise e-commerce sites, media companies, and organizations with React or Angular frontends.
Lumar competes directly with Botify and Sitebulb in the enterprise technical SEO space, but takes a different approach by emphasizing continuous monitoring over one-time audits. The platform's strength lies in its ability to track changes over time and alert teams to technical issues before they impact search performance.
Key features
Deep Website Crawling
JavaScript-enabled crawling that handles single-page applications and complex site architectures. Processes millions of URLs with configurable crawl patterns and scheduling.
Real-time Accessibility Monitoring
Continuous WCAG compliance tracking with automated testing for accessibility issues across your entire website. Identifies barriers that affect both users and search engines.
Performance Analytics
Core Web Vitals tracking and page speed analysis at scale. Monitors loading performance across different device types and network conditions.
Change Detection
Automated monitoring of website changes with alerting for critical SEO elements. Tracks modifications to titles, meta descriptions, schema markup, and site structure.
Custom Reporting Dashboard
White-label reporting with API access for integration into existing workflows. Creates executive-level summaries and detailed technical reports for different stakeholders.
Site Migration Support
Pre and post-migration analysis tools with redirect chain tracking and URL mapping validation. Helps minimize SEO impact during major website changes.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | Custom | Basic crawling, core technical analysis, API access |
| Professional | Custom | Advanced crawling, accessibility monitoring, integrations |
| Enterprise | Custom | Unlimited crawls, custom reporting, dedicated support |
FAQ
How does Lumar compare to Screaming Frog for enterprise crawling?
Lumar handles JavaScript rendering better and offers cloud-based crawling without local resource limitations. Screaming Frog requires desktop installation and has memory constraints for large sites.
What makes Lumar different from Sitebulb?
Lumar focuses more on continuous monitoring and change detection, while Sitebulb excels at one-time audits with better visualization. Lumar's enterprise features include white-label reporting and API access.
Can Lumar crawl sites with complex JavaScript frameworks?
Yes, Lumar uses headless Chrome rendering to properly crawl React, Angular, and Vue.js applications. It can execute JavaScript and capture dynamically generated content that traditional crawlers miss.
Does Lumar integrate with other SEO tools?
Lumar offers API access and integrations with Google Analytics, Search Console, and various business intelligence platforms. Custom integrations are available for enterprise clients.
What's the typical implementation timeline for Lumar?
Initial setup takes 1-2 weeks for most enterprise sites, including crawl configuration and custom reporting setup. Complex sites with multiple domains may require 3-4 weeks for full implementation.
Review Sentiment
97 reviews across 2 sources
Bottom line
A well-regarded technical seo tool: Lumar delivers on cloud-based enterprise crawler handles millions and holds a solid 4.5/5. The trade-off is custom enterprise pricing puts it well beyond budget for SMBs.
People love
- +Cloud-based enterprise crawler handles millions of URLs without desktop resource limits
- +Accessibility monitoring alongside technical SEO auditing serves dual compliance needs
- +QA testing integration catches SEO issues before code deploys to production
Common complaints
- –Custom enterprise pricing puts it well beyond budget for SMBs and freelancers
- –Steep learning curve — designed for technical SEO specialists, not generalists
- –Multiple product modules can be confusing to use together cohesively
Last updated Feb 2026