lumar vs jetoctopus
Lumar vs JetOctopus — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Lumar and JetOctopus serve enterprise-level technical SEO teams, but they take different approaches to website intelligence. Lumar positions itself as a comprehensive website intelligence platform with deep accessibility and governance features, while JetOctopus focuses on being a powerful cloud crawler with integrated log file analysis.
The choice typically comes down to whether you need Lumar's enterprise-grade compliance and accessibility features, or JetOctopus's more straightforward crawling and data integration capabilities at a more accessible price point.
Feature Comparison
Lumar excels in areas beyond traditional crawling — its accessibility monitoring, content governance, and enterprise compliance features set it apart for larger organizations with strict web standards. The platform includes advanced quality assurance workflows, A/B testing impact analysis, and detailed accessibility auditing that goes well beyond basic technical SEO. JetOctopus builds its strength around data integration, combining website crawling with log file analysis and Google Search Console data in a unified dashboard. Its cloud-based architecture handles large crawls efficiently, and the log file analysis feature provides insights into actual user behavior that pure crawlers miss. The platform also offers real-time monitoring and custom scheduling that many teams find more flexible than traditional crawlers. Both tools handle enterprise-scale crawls, but Lumar's reporting tends to be more governance-focused while JetOctopus emphasizes actionable SEO insights from multiple data sources.
Pricing Comparison
JetOctopus starts at $60/month with transparent pricing tiers, making it significantly more accessible for mid-market companies or agencies managing multiple clients. Their pricing scales with crawl limits and data retention, but remains predictable. Lumar uses custom pricing, which typically means higher costs but potentially better value for enterprises needing their full feature set. The custom pricing model suggests they're targeting larger organizations where budget flexibility exists for comprehensive website intelligence platforms.
Best For
Lumar is the better choice for large enterprises, government organizations, or companies in highly regulated industries where accessibility compliance, content governance, and enterprise-grade reporting are non-negotiable. If you need detailed accessibility auditing, quality assurance workflows, or integration with enterprise content management systems, Lumar's comprehensive approach justifies the investment. JetOctopus works better for SEO teams focused primarily on technical optimization, agencies managing multiple client sites, or companies wanting powerful crawling and log analysis without the enterprise overhead. If your priority is getting actionable technical SEO insights quickly and cost-effectively, JetOctopus delivers more bang for your buck.
The Verdict
For most technical SEO teams, JetOctopus offers better value with its combination of solid crawling, log file analysis, and straightforward pricing. Unless you specifically need Lumar's accessibility and governance features, JetOctopus provides the core technical SEO capabilities most teams actually use at a fraction of the cost.