Sitebulb
Technical SEOVisual technical audits with prioritized improvement roadmaps
Overview
Sitebulb emerged in 2017 as a response to the technical SEO industry's reliance on spreadsheet exports and raw data dumps. Built by Patrick Hathaway and Gareth Simpson, two SEO practitioners frustrated with explaining complex technical issues to clients, Sitebulb transforms traditional crawl data into visual, actionable reports that non-technical stakeholders can actually understand.
The tool distinguishes itself through its "hints" system—AI-powered recommendations that don't just identify problems but explain their business impact and provide step-by-step fixes. Unlike Screaming Frog's data-heavy approach or Botify's enterprise complexity, Sitebulb sits in the sweet spot for agencies and in-house teams who need comprehensive audits without requiring a PhD in technical SEO to interpret the results.
What sets Sitebulb apart is its visual site architecture mapping. While other crawlers show you lists of URLs, Sitebulb creates interactive diagrams showing how your pages connect, making it immediately obvious when you have orphaned content or structural problems. This visual approach extends throughout the platform, turning traditionally dry technical data into charts, graphs, and diagrams that tell a story about your site's health.
Key features
Visual Site Architecture Mapping
Generates interactive visual maps showing how pages connect, making it easy to spot orphaned pages and structural issues that text-based crawlers miss.
Prioritized Hint System
AI-powered recommendations ranked by impact and effort, so you tackle the fixes that move the needle first rather than getting lost in hundreds of minor issues.
Real-Time Crawl Monitoring
Watch your site get crawled in real-time with live updates on what's being discovered, making it easier to spot problems as they happen.
Custom Report Builder
Drag-and-drop report creation that lets you build client-ready documents without spending hours formatting data from multiple tools.
JavaScript Rendering
Full Chrome-based rendering engine that sees your site exactly like Googlebot does, catching issues that traditional crawlers miss on modern JS-heavy sites.
Accessibility Integration
Built-in accessibility auditing using axe-core that identifies WCAG violations alongside technical SEO issues in a single scan.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Lite | Free | 300 URLs per audit, basic reporting, limited hints |
| Pro | $13.50/mo | 100K URLs, visual reports, full hint library, scheduled crawls |
| Business | $27/mo | 500K URLs, custom reports, API access, white labeling |
| Agency | $54/mo | 2M URLs, unlimited projects, advanced integrations |
FAQ
How does Sitebulb compare to Screaming Frog?
Sitebulb focuses on visual reporting and prioritized recommendations while Screaming Frog provides raw data exports. Sitebulb is better for client reporting and action planning, while Screaming Frog excels at detailed technical analysis and custom configurations.
Can Sitebulb handle JavaScript-heavy sites?
Yes, Sitebulb uses a full Chrome rendering engine to crawl JavaScript sites exactly as Googlebot sees them. This makes it particularly strong for React, Angular, and other modern framework sites.
What's the difference between Sitebulb's hints and regular audit findings?
Hints are AI-powered recommendations that explain not just what's wrong, but why it matters and how to fix it. They're ranked by potential impact and implementation difficulty, unlike basic audit tools that just list issues.
Does Sitebulb work for large enterprise sites?
The Agency plan handles up to 2 million URLs, but for enterprise sites with complex requirements, dedicated tools like Botify or Lumar offer more advanced features like log file analysis and custom data processing.
How accurate is Sitebulb's crawling compared to actual Googlebot?
Very accurate for most sites since it uses the same Chrome engine as Googlebot for rendering. However, it can't perfectly replicate Googlebot's crawl budget decisions or complex algorithmic behavior.
Review Sentiment
478 reviews across 2 sources
Bottom line
Sitebulb punches above its weight at $13.50/mo: visual reporting with prioritized recommendations makes technical SEO accessible. The main trade-off is desktop-only application, but the value is hard to beat in technical seo.
People love
- +Visual reporting with prioritized recommendations makes technical SEO accessible
- +Hint system explains not just what is wrong but why it matters and how to fix it
- +Highly responsive customer support team — consistently praised in user reviews
Common complaints
- –Desktop-only application — requires local resources for crawling larger sites
- –Separate licenses needed for desktop and cloud versions
- –Starting at $13.50/mo for the desktop version — cloud version costs significantly more
Last updated Feb 2026