muck-rack vs help-a-b2b-writer
Muck Rack vs Help a B2B Writer — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Muck Rack and Help a B2B Writer represent two completely different approaches to earning PR backlinks. Muck Rack is the established heavyweight with a massive journalist database and comprehensive PR management suite, while Help a B2B Writer takes a focused approach to B2B content source matching.
The choice between them comes down to scale and strategy. Muck Rack gives you the tools to run full PR campaigns across all media types, while Help a B2B Writer specializes in connecting B2B experts with writers who need sources — a much narrower but potentially more efficient path to relevant backlinks.
Feature Comparison
Muck Rack delivers a complete PR management platform with a database of over 1 million journalists, media monitoring across traditional and social media, and relationship management tools. You can track mentions, monitor coverage, and manage entire PR campaigns from one dashboard. Their journalist database includes contact information, beat coverage, and social media profiles, making outreach systematic and scalable. Help a B2B Writer operates more like a specialized matching service. Writers post requests for expert sources on specific topics, and businesses can respond with relevant expertise. It's essentially HARO (Help a Reporter Out) focused exclusively on B2B content. The platform facilitates these connections but doesn't provide media monitoring, journalist databases, or campaign management tools. The fundamental difference is scope: Muck Rack handles the entire PR workflow while Help a B2B Writer focuses solely on source-to-writer matching in the B2B space.
Pricing Comparison
Muck Rack uses custom enterprise pricing that typically starts around $300-500 per month for basic plans, scaling up based on database access and user count. This reflects its position as a comprehensive PR platform targeting agencies and larger companies with dedicated PR budgets. Help a B2B Writer starts free and offers paid tiers for enhanced features. The free tier allows basic participation in the source matching process, making it accessible for individual experts and small businesses testing the waters with digital PR. The pricing difference mirrors the feature gap — you're paying for Muck Rack's extensive database and enterprise features versus Help a B2B Writer's focused, community-driven approach.
Best For
Muck Rack is the better choice for established businesses and agencies running comprehensive PR campaigns. If you need journalist contact databases, media monitoring, and campaign management tools, Muck Rack provides the infrastructure for professional PR operations. It's particularly valuable when you're pitching across multiple industries and media types. Help a B2B Writer works better for B2B companies and individual experts who want to earn backlinks by providing expert commentary. If your strategy centers on thought leadership and you have genuine expertise to share, this focused approach can be more efficient than broad media outreach.
The Verdict
Help a B2B Writer wins for most SEO-focused businesses because it's more accessible and targeted. The free entry point lets you test digital PR without major investment, and the B2B focus means higher relevance for most business websites. Muck Rack is the better choice only if you're running enterprise-level PR campaigns or need comprehensive media monitoring. For pure link building efficiency, the source matching approach often delivers better ROI than traditional journalist outreach.