moz-local vs semrush-local
Moz Local vs Semrush Local — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Choosing between Moz Local and Semrush Local often comes down to whether you need a dedicated citation management tool or prefer an integrated local SEO solution. Moz Local has been the go-to citation distributor since 2014, focusing exclusively on getting your business information across major directories and aggregators. Semrush Local, launched in 2020, takes a broader approach by combining listing management with review monitoring and local rank tracking as part of the larger Semrush ecosystem.
The core difference is specialization versus integration. Moz Local excels at the fundamentals of citation distribution, while Semrush Local offers a more comprehensive local SEO toolkit but requires you to already be in the Semrush universe.
Feature Comparison
Moz Local's strength lies in its established network of directory relationships and data aggregators. It pushes your business information to over 40 directories and aggregators, including the big four data aggregators that feed hundreds of other directories. The platform includes duplicate listing detection, review monitoring from Google and Facebook, and basic local rank tracking for up to 10 keywords. Semrush Local covers similar ground with listing distribution but adds more sophisticated review management across multiple platforms, competitor analysis for local search, and deeper integration with Semrush's broader keyword and ranking tools. You can track unlimited local keywords and get insights into how competitors are performing in local search results. The review management features are notably more solid, allowing bulk responses and sentiment analysis. However, Moz Local's directory network is more mature, having spent a decade building relationships with data aggregators. Semrush Local's network is solid but newer, which can mean slightly less comprehensive coverage in some markets.
Pricing Comparison
Moz Local starts at $14 per month for one location, making it the more budget-friendly option for single-location businesses. Additional locations cost $7 each. This straightforward pricing includes all core features without tiers or upsells. Semrush Local costs $20 per location per month, but you need an existing Semrush subscription to access it. If you're already paying for Semrush Pro ($119/month), Local becomes an add-on. For businesses not using Semrush, you're looking at $139+ monthly for the combined package. Multi-location pricing follows the same per-location structure, making Moz Local significantly cheaper for businesses managing multiple locations purely for citation management.
Best For
Moz Local works best for businesses that need reliable, straightforward citation management without extra complexity. If you're a local business owner, agency managing basic local SEO for clients, or someone who just wants their business information distributed accurately across directories, Moz Local delivers exactly what you need at the lowest cost. Its established aggregator relationships make it particularly valuable for ensuring data consistency. Semrush Local makes sense when you're already using Semrush for broader SEO campaigns and want local capabilities integrated into your existing workflow. It's the better choice for agencies handling comprehensive local SEO campaigns that include competitive analysis, extensive review management, and detailed local rank tracking alongside traditional SEO work.
The Verdict
For pure citation management, Moz Local wins on both cost and network maturity. At $14 per location versus Semrush's $20+ requirement, it's the clear choice for businesses focused solely on getting their listings right across directories. However, if you're already paying for Semrush and need comprehensive local SEO capabilities beyond basic citations, Semrush Local's integration and additional features justify the higher cost.