Semrush Local
Citation ManagementCitation management module for Semrush enterprise users
Overview
Semrush Local launched in 2020 as an add-on module for existing Semrush users who needed local SEO capabilities without switching platforms. Built by the team behind Semrush's core SEO toolkit, it focuses on citation management, review monitoring, and local ranking tracking within the familiar Semrush interface. Unlike standalone local SEO platforms, Semrush Local integrates directly with Semrush's broader SEO data, allowing users to see local performance alongside organic rankings and competitor analysis.
The platform manages listings across 50+ directories, though this falls short of specialized tools like Moz Local or BrightLocal which often cover 80+ directories. Semrush Local's strength lies in its integration capabilities — local data flows into the same dashboards and reports as your organic SEO metrics, creating unified client reporting for agencies already using Semrush.
Semrush Local works best for existing Semrush subscribers who need basic-to-intermediate local SEO capabilities for a small number of locations. Digital agencies managing 5-20 local business clients will find the integrated reporting valuable, especially when they're already using Semrush for broader SEO work. Small business owners with 1-3 locations who want local SEO within their existing Semrush workflow also benefit from avoiding platform fragmentation.
Key features
Multi-Directory Listing Management
Manages business listings across 50+ directories including Google, Bing, Facebook, and industry-specific platforms. Ensures NAP consistency and handles duplicate listings automatically.
Review Monitoring & Response
Tracks reviews across multiple platforms with sentiment analysis and automated alerts. Provides response templates and review acquisition tools to boost review volume.
Local Rank Tracking
Monitors local search rankings with granular location targeting down to ZIP code level. Tracks both organic and map pack positions for target keywords.
Citation Audit & Cleanup
Scans for inconsistent citations and duplicate listings across the web. Provides step-by-step instructions for fixing citation issues and maintains ongoing monitoring.
Competitor Local Analysis
Analyzes competitor local presence including their directory listings, review profiles, and local rankings. Identifies gaps and opportunities in local search strategies.
White-Label Reporting
Generates branded reports for agencies with customizable metrics and client-specific branding. Includes automated monthly reporting and executive summary dashboards.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $20/mo per location | Basic listing management, 10 directories, monthly reports |
| Pro | $40/mo per location | Advanced listings, 50+ directories, review monitoring, competitor tracking |
| Agency | $80/mo per location | White-label reports, bulk operations, API access, priority support |
FAQ
How does Semrush Local compare to dedicated citation tools like Moz Local?
Semrush Local integrates with Semrush's main platform for unified reporting but has fewer directory partnerships than specialized tools. It works best for existing Semrush users who want local capabilities within their current workflow.
Can Semrush Local handle multi-location businesses?
Yes, but pricing scales per location at $20+ each, making it expensive for large multi-location chains. The bulk management features are solid but may not match enterprise-focused solutions like Yext for hundreds of locations.
Does Semrush Local include Google Business Profile management?
It provides basic GBP monitoring and optimization suggestions but doesn't offer direct posting or advanced GBP features like some specialized local SEO platforms. Most GBP management still needs to be done manually.
What's the minimum commitment for Semrush Local?
No long-term commitment required, but you need an active Semrush subscription. The local module can be added monthly, but the per-location pricing adds up quickly for agencies with multiple clients.
How accurate is the citation data in Semrush Local?
Generally reliable for major directories, but coverage of smaller niche directories varies by industry. The automated duplicate detection works well, though manual verification is still recommended for critical listings.
Review Sentiment
2,654 reviews across 1 source
Bottom line
One of the better values in citation management. Semrush Local delivers integrates local listing management directly for just $20/mo/location, earning a 4.5/5 rating. The downside: add-on pricing at $20/mo per location on top of existing Semrush subscription.
People love
- +Integrates local listing management directly into the Semrush platform you already use
- +Listing distribution to 70+ directories with automated data syncing
- +Review management and local rank tracking in the same dashboard as your SEO tools
Common complaints
- –Add-on pricing at $20/mo per location on top of existing Semrush subscription
- –Fewer directory connections compared to dedicated tools like Yext or BrightLocal
- –Local features feel like an afterthought compared to Semrush's core SEO capabilities
Last updated Feb 2026