keywords-everywhere vs wordtracker
Keywords Everywhere vs Wordtracker — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Keywords Everywhere and Wordtracker represent two fundamentally different approaches to keyword research. Keywords Everywhere is a browser extension that overlays keyword metrics directly onto the platforms you're already using, while Wordtracker is a dedicated web application built for comprehensive keyword analysis and strategy.
The core difference comes down to workflow integration versus depth. Keywords Everywhere shows you search volume, CPC, and competition data wherever you browse, making it perfect for quick research. Wordtracker offers deeper analysis tools for serious keyword strategy work, including its signature KEI (Keyword Effectiveness Index) and niche discovery features.
Feature Comparison
Keywords Everywhere excels at seamless data integration. When you search on Google, YouTube, Amazon, or dozens of other platforms, you immediately see search volume, cost-per-click data, and competition metrics without leaving the page. It provides related keywords, People Also Search For data, and trending keywords directly in your browser. The extension works on over 15 platforms including Google Search Console, Google Analytics, and major e-commerce sites. Wordtracker takes a more analytical approach with dedicated research tools. Its Keyword Tool provides detailed competition analysis using the KEI metric, which factors in search volume against competing pages. The Scout feature monitors SERP changes for your tracked keywords, while the Inspector tool analyzes competitor keyword strategies. Wordtracker's niche discovery capabilities help identify less competitive keyword opportunities that other tools might miss. Keywords Everywhere's data comes primarily from Google Ads API and clickstream data, while Wordtracker combines multiple data sources including its own proprietary database built over two decades. This gives Wordtracker more comprehensive historical data and better insights into long-term keyword trends.
Pricing Comparison
Keywords Everywhere operates on a credit system starting at $1.25 per 100,000 credits, with one credit equaling one keyword lookup. Most users spend $10-20 annually, making it extremely budget-friendly. The credits never expire, and there's a free tier showing limited data. Wordtracker starts at $27/month for the Bronze plan, which includes 1,000 keyword searches daily and access to core features. The Silver plan at $69/month adds advanced reporting and API access, while Gold at $149/month includes white-label reports and priority support. There's a 7-day free trial, but no permanent free tier with meaningful functionality.
Best For
Keywords Everywhere works best for content creators, bloggers, and marketers who need quick keyword insights while browsing. If you're writing articles, researching competitors, or doing ad-hoc keyword checks, seeing data directly on Google or YouTube saves significant time. It's ideal for small businesses and freelancers who need basic keyword metrics without complex analysis. Wordtracker suits agencies, enterprise SEOs, and serious keyword strategists who need comprehensive analysis tools. If you're developing keyword strategies for clients, tracking competitor movements, or discovering untapped niches, Wordtracker's dedicated tools and historical data provide the depth you need. The higher price reflects professional-grade capabilities.
The Verdict
For most users, Keywords Everywhere offers better value and convenience. Its browser integration makes keyword research feel effortless, and the low cost means you can afford comprehensive data. Choose Wordtracker only if you need its specific analytical features like KEI scoring, niche discovery, or competitor monitoring — and you're willing to pay significantly more for those capabilities.