Keyword Insights
Keyword ResearchAI keyword clustering with search intent mapping
Overview
Keyword Insights emerged from the London SEO scene in 2021 with a specific mission: solve the keyword clustering problem that plagued content strategists. While tools like Ahrefs and Semrush excel at keyword discovery, they leave users drowning in thousands of uncategorized keywords. Keyword Insights applies machine learning to group these keywords by search intent and semantic similarity, revealing which keywords can realistically be targeted on the same page.
The platform's core innovation lies in its clustering algorithm, which analyzes SERP overlap rather than just keyword similarity. This means keywords get grouped based on whether Google shows similar results for them, not just whether they contain similar words. The result is more accurate content planning that aligns with how search engines actually categorize topics.
Founded by Andy Chadwick, the tool has gained traction among enterprise SEO teams and agencies who need to process large keyword datasets efficiently. It competes directly with MarketMuse's content planning features while offering more accessible pricing than enterprise-focused platforms.
Key features
AI Keyword Clustering
Groups thousands of keywords by search intent and semantic similarity, revealing content opportunities at scale.
Search Intent Mapping
Automatically classifies keywords by informational, commercial, transactional, and navigational intent using machine learning.
Content Gap Analysis
Identifies missing content opportunities by comparing your coverage against competitors' ranking keywords.
SERP Feature Detection
Analyzes which keywords trigger featured snippets, People Also Ask, and other SERP features.
Content Brief Generation
Creates data-driven content outlines with recommended headings, word counts, and related topics.
Competitor Content Analysis
Maps competitor content strategies and identifies their keyword clusters and content themes.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $58/mo | 1,000 keywords/month, basic clustering, content briefs |
| Professional | $118/mo | 5,000 keywords/month, advanced clustering, SERP analysis |
| Business | $238/mo | 15,000 keywords/month, white-label reports, team collaboration |
| Enterprise | Custom | Unlimited keywords, API access, custom integrations |
FAQ
How accurate is the AI keyword clustering?
The clustering uses machine learning trained on SERP overlap data, achieving roughly 85-90% accuracy in grouping semantically related keywords. Manual review and adjustment options are available.
Can I import keywords from other SEO tools?
Yes, you can import keyword lists from CSV files or integrate with tools like Google Search Console, Ahrefs, and Semrush.
What's the difference between clustering and grouping keywords?
Clustering uses AI to group keywords by search intent and SERP similarity, while traditional grouping relies on keyword similarity. Clustering reveals which keywords can be targeted on the same page.
Does it work for non-English keywords?
Currently supports English, Spanish, French, German, Italian, Portuguese, and Dutch markets with varying levels of clustering accuracy.
How does the content gap analysis work?
It compares your domain's ranking keywords against competitors to identify clusters where they rank but you don't, revealing content opportunities.
Review Sentiment
32 reviews across 1 source
Bottom line
A well-regarded keyword research tool: Keyword Insights delivers on AI-powered keyword clustering groups thousands and holds a solid 4.6/5. The trade-off is credit-based pricing at $58/mo can run out quickly with large keyword lists.
People love
- +AI-powered keyword clustering groups thousands of keywords by search intent automatically
- +Content gap analysis identifies missing topics in your existing content strategy
- +Brief generator creates data-driven outlines based on SERP analysis and clustering
Common complaints
- –Credit-based pricing at $58/mo can run out quickly with large keyword lists
- –Clustering accuracy depends heavily on the quality of input keywords
- –No built-in content editor or optimization scoring — requires external writing tools
Last updated Feb 2026