keyword-insights vs answerthepublic
Keyword Insights vs AnswerThePublic — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
These two London-based keyword research tools take dramatically different approaches to content discovery. Keyword Insights focuses on AI-powered keyword clustering and search intent analysis to build comprehensive content strategies. AnswerThePublic visualizes question-based searches and autocomplete suggestions in its signature wheel format.
The core difference comes down to depth versus breadth. Keyword Insights analyzes search intent patterns to group related keywords and generate detailed content briefs. AnswerThePublic casts a wide net to surface every question and phrase variation around your seed keywords, then presents them visually for quick scanning.
Feature Comparison
Keyword Insights excels at understanding why people search. Its AI clusters keywords by search intent, so you can see which terms should be targeted together in a single piece of content versus split across multiple pages. The platform generates content briefs with competitor analysis, suggested headings, and related topics. You get search volume data, keyword difficulty scores, and clustering confidence levels for strategic decision-making. AnswerThePublic focuses on question discovery and content ideation. It pulls autocomplete data from Google, Bing, YouTube, and Amazon to show what people are actually typing. The visual wheel maps show questions (what, why, how), prepositions (for, with, without), and comparisons (vs, like, versus). You can export data as CSV files and filter by search volume when connected to keyword tools. The clustering intelligence in Keyword Insights is far more sophisticated — it actually understands semantic relationships between keywords. AnswerThePublic simply organizes autocomplete data by question type, which is useful for brainstorming but lacks the strategic depth for content planning.
Pricing Comparison
AnswerThePublic wins on affordability with a free tier covering 3 daily searches and visualization downloads. Paid plans start at $5/month for 100 daily searches across multiple countries and languages. The Pro plan at $99/month removes daily limits and adds team features. Keyword Insights commands premium pricing at $58/month for its entry-level plan, reflecting its advanced AI capabilities. You get 2,000 keyword credits monthly, content brief generation, and search intent clustering. Higher tiers scale credits and add competitor analysis features. There's no free option, making it a significant upfront investment for smaller operations.
Best For
Keyword Insights is the better choice when you need strategic keyword planning and content gap analysis. If you're managing content at scale, building topical authority, or need to understand search intent patterns, the clustering intelligence justifies the higher price. SEO agencies and content teams building comprehensive strategies will find the content briefs and competitor analysis invaluable. AnswerThePublic works best for content creators and marketers focused on ideation and question-based content. If you're building FAQ sections, looking for blog post angles, or need quick visual inspiration for content topics, the question discovery and low cost make it the practical choice. Freelancers and small businesses will appreciate the free tier and affordable paid options.
The Verdict
Choose Keyword Insights if you need strategic depth and have the budget — its intent clustering and content briefs will transform how you approach keyword research. For most users, especially those starting out or working with smaller budgets, AnswerThePublic provides excellent value for content ideation and question discovery at a fraction of the cost.