keyword-insights vs frase
Keyword Insights vs Frase — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Keyword Insights and Frase tackle different stages of the SEO content pipeline. Keyword Insights excels at the strategic planning phase, using AI to cluster keywords by search intent and identify content gaps across your entire domain. Frase focuses on content creation, generating detailed briefs and optimization suggestions for individual pages.
The choice between them often comes down to workflow: do you need help planning your content strategy from keywords up, or optimizing individual pieces of content? Many agencies use both tools in sequence, but smaller teams typically need to pick one based on their biggest bottleneck.
Feature Comparison
Keyword Insights shines with its AI-powered keyword clustering engine that groups thousands of keywords by search intent rather than just semantic similarity. Its content gap analysis shows you exactly which topics your competitors rank for that you're missing, while the content brief generator creates outlines based on clustered keyword groups. The platform also includes a unique "hub and spoke" content planning feature that maps how different pieces should link together. Frase takes a different approach, focusing on individual content optimization. Its content brief generator analyzes top-ranking pages for your target keyword and extracts key topics, questions, and statistics you should cover. The built-in content editor provides real-time optimization scores, and the AI writing assistant helps fill content gaps. Frase also includes answer engine optimization features for voice search and featured snippets. While both generate content briefs, Keyword Insights creates them from clustered keyword data while Frase builds them from SERP analysis. Keyword Insights is better for planning content campaigns; Frase excels at optimizing individual articles.
Pricing Comparison
Frase starts at $15/month for the Solo plan, which includes 4 articles per month and basic optimization features. Their Team plan at $45/month bumps you to 30 articles monthly. Keyword Insights starts significantly higher at $58/month for their Starter plan, which includes 750 keyword clustering credits and 2 content briefs monthly. The price difference reflects their different use cases. Frase's per-article pricing makes sense for content creators optimizing individual pieces. Keyword Insights' higher entry point targets agencies and larger sites doing strategic keyword planning across multiple content campaigns.
Best For
Keyword Insights is the better choice when you need strategic keyword planning and content gap analysis. It's ideal for agencies managing multiple client sites, large e-commerce sites with hundreds of product categories, or content teams planning quarterly campaigns. The keyword clustering alone can save dozens of hours of manual grouping work. Frase works better for content creators, smaller agencies, and teams focused on optimizing individual articles. If you're publishing 5-20 articles monthly and need help making each one rank better, Frase's content optimization features and lower price point make more sense.
The Verdict
Choose Keyword Insights if you're doing strategic SEO planning and managing large keyword sets. Its clustering technology and content gap analysis are unmatched for building comprehensive content strategies. Choose Frase if you're focused on creating and optimizing individual pieces of content with detailed briefs and real-time optimization feedback. Most teams will get better ROI from Frase unless they specifically need enterprise-level keyword strategy features.