keyword-insights vs keywords-everywhere
Keyword Insights vs Keywords Everywhere — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Keyword Insights and Keywords Everywhere solve different keyword research problems. Keyword Insights uses AI to cluster thousands of keywords by search intent and generate content strategies, while Keywords Everywhere displays basic keyword metrics directly in your browser wherever you're already working.
The choice comes down to depth versus convenience. If you need sophisticated keyword clustering and content planning, Keyword Insights delivers advanced AI analysis. If you want quick keyword data while browsing Google or YouTube without leaving your workflow, Keywords Everywhere keeps it simple.
Feature Comparison
Keyword Insights excels at large-scale keyword analysis and strategic planning. Its AI clustering groups thousands of keywords by search intent, helping you understand which keywords can be targeted with a single piece of content. The platform generates detailed content briefs with semantic keyword recommendations and identifies content gaps by analyzing what your competitors rank for versus what they don't. Keywords Everywhere takes a completely different approach. It's a browser extension that overlays keyword data directly onto Google search results, YouTube videos, Amazon listings, and dozens of other platforms. You see search volume, CPC, and competition metrics without opening a separate tool. It also provides related keywords and "People Also Search For" data right in your browser. The feature sets barely overlap. Keyword Insights focuses on strategic content planning with advanced clustering algorithms, while Keywords Everywhere prioritizes immediate access to basic keyword metrics in your existing workflow.
Pricing Comparison
Keywords Everywhere wins on budget accessibility. It operates on a credit system starting at $1.25 for 1,000 credits, with each keyword lookup consuming one credit. Most users spend $10-20 monthly for moderate usage, making it extremely cost-effective for basic keyword research. Keyword Insights starts at $58/month with no free tier, positioning it as an enterprise-focused tool. While more expensive, the pricing includes unlimited keyword clustering, content brief generation, and comprehensive competitor analysis features that would require multiple tools to replicate elsewhere.
Best For
Keyword Insights is better for content strategists and SEO agencies managing large keyword datasets. If you're planning content clusters, need to understand search intent at scale, or want AI-generated content briefs based on competitor analysis, the advanced features justify the higher price point. Keywords Everywhere suits individual bloggers, small businesses, and anyone who wants instant keyword data without disrupting their workflow. If you're researching keywords while browsing Google, checking YouTube video ideas, or doing quick competitive research, the browser extension approach is unmatched for convenience.
The Verdict
Choose Keywords Everywhere for quick, affordable keyword data that integrates smoothly into your existing browsing habits. Choose Keyword Insights when you need sophisticated AI clustering and strategic content planning capabilities. Most users doing serious SEO work will eventually want both — Keywords Everywhere for daily research and Keyword Insights for quarterly content strategy planning.