gohighlevel vs vendasta
GoHighLevel vs Vendasta — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both GoHighLevel and Vendasta promise to solve the same problem: giving SEO and marketing agencies a white-label platform to sell services under their own brand. But their approaches couldn't be more different, and choosing the wrong one will cost you months of setup time and frustrated clients.
GoHighLevel positions itself as an all-in-one platform that agencies build their entire business on, while Vendasta operates more like a marketplace where you pick and choose services to resell. The difference matters more than you might think.
Feature Comparison
GoHighLevel gives you a complete CRM with advanced automation, a drag-and-drop funnel builder, two-way SMS/email messaging, appointment scheduling, and pipeline management all built into one cohesive platform. You get phone systems, landing page builders, membership sites, and reputation management tools that work together smoothly. Their automation builder rivals dedicated marketing automation platforms. Vendasta takes a different approach with their marketplace model. You get access to over 200+ marketing products including listing management, reputation management, social media posting, and website builders, but many are third-party integrations. Their snapshot reports are excellent for prospecting local businesses, and their fulfillment network can actually handle service delivery for you. However, the CRM is basic compared to GoHighLevel's, and you're often jumping between different interfaces. The key difference: GoHighLevel is deeper but narrower, while Vendasta is broader but shallower in most areas.
Pricing Comparison
Vendasta wins on entry cost with a free tier that includes basic CRM and limited marketplace access. Their paid plans start around $99/month per location for agencies, with higher tiers adding more products and white-labeling options. GoHighLevel starts at $97/month for the Starter plan with full CRM access, unlimited funnels, and basic automation. Their $297/month Unlimited plan removes most restrictions and adds advanced features like custom domains and A/B testing. There's also a $497/month SaaS Pro plan for agencies wanting to resell the platform itself. The real cost difference emerges over time. With Vendasta, you pay extra for most meaningful marketing tools, while GoHighLevel includes most features in the base price.
Best For
Choose GoHighLevel if you want to build a comprehensive agency operation around one platform. It's ideal for agencies doing high-touch client work with complex automation, nurture sequences, and integrated communication. If you're willing to invest time learning one powerful system, GoHighLevel delivers more capability per dollar once you're established. Choose Vendasta if you're starting out, want to test the agency waters with minimal upfront cost, or prefer picking best-of-breed tools for different clients. It's better for agencies that need flexibility over integration, or those who want someone else handling service fulfillment.
The Verdict
GoHighLevel wins for most serious agencies. While Vendasta's free tier and marketplace approach seem appealing, GoHighLevel's integrated platform delivers better client results and higher profit margins once you're past the learning curve. The automation capabilities alone justify the price difference, and you'll spend less time juggling multiple tools and logins.