GoHighLevel
Agency PlatformWhite-label marketing platform for agencies with integrated CRM
Overview
GoHighLevel positions itself as the operating system for marketing agencies, combining CRM, automation, and client management into a single white-labelable platform. Built by Shaun Clark and Robin Alex in Dallas, the company targets agencies tired of juggling multiple tools for client work. Unlike point solutions, GoHighLevel aims to be the central hub where agencies manage everything from lead generation to client reporting.
The platform distinguishes itself through true white-labeling capabilities at higher tiers, allowing agencies to sell it as their proprietary software. This includes custom mobile apps, branded domains, and complete visual customization. The approach appeals to agencies wanting to create recurring SaaS revenue streams while consolidating their tech stack.
GoHighLevel competes with Vendasta and DashClicks in the agency platform space, but offers deeper automation and communication features. While those competitors focus more on reseller marketplaces, GoHighLevel emphasizes workflow automation and client nurturing sequences that many agencies build manually across multiple platforms.
Key features
White-Label Platform
Completely rebrand the platform as your own agency software with custom domains, logos, and mobile apps for client access.
CRM and Pipeline Management
Built-in CRM tracks leads through custom pipelines with automated follow-up sequences and deal management for agency workflows.
Review Management System
Automated review collection and response system that helps agencies manage client reputation across Google, Facebook, and other platforms.
Funnel and Website Builder
Drag-and-drop builder for landing pages, funnels, and websites with conversion tracking and A/B testing capabilities.
Multi-Channel Communication
Unified inbox for SMS, email, Facebook Messenger, and phone calls with automated appointment booking and follow-up sequences.
Client Sub-Account Management
Create separate branded dashboards for each client with restricted access levels and custom reporting views.
Automation Workflows
Visual workflow builder automates lead nurturing, appointment booking, and client communication across multiple touchpoints.
Reporting and Analytics
White-label reports for clients showing campaign performance, lead generation metrics, and ROI across all marketing channels.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $97/mo | Up to 3 sub-accounts, basic CRM, funnel builder, email marketing |
| Unlimited | $297/mo | Unlimited sub-accounts, white-label, API access, automation workflows |
| SaaS Pro | $497/mo | Complete white-label rebrand, custom domain, mobile apps, advanced reporting |
FAQ
Can GoHighLevel replace multiple agency tools?
Yes, it consolidates CRM, email marketing, funnel building, review management, and client communication into one platform. However, specialized SEO tools like rank tracking or technical audits still require dedicated solutions.
Is GoHighLevel actually white-label or just co-branded?
The SaaS Pro plan offers complete white-labeling including custom domains, mobile apps, and full rebranding. Lower tiers have limited white-label options with GoHighLevel branding still visible.
How does GoHighLevel handle client data separation?
Each client gets a separate sub-account with isolated data, custom access permissions, and individual reporting dashboards. Agency owners control what clients can see and access.
Does GoHighLevel integrate with existing SEO tools?
It offers API access and Zapier integrations but lacks direct integrations with major SEO platforms like Ahrefs or Semrush. Most SEO data needs manual import or custom API connections.
What's the learning curve for agencies switching to GoHighLevel?
Expect 2-4 weeks for full adoption due to the platform's breadth. The interface can be overwhelming initially, and migrating client data from existing tools requires careful planning.
Review Sentiment
184 reviews across 2 sources
Bottom line
GoHighLevel is worth a serious look for SEO agencies who need true all-in-one marketing platform. Rated 4.3/5, it delivers — though notoriously steep learning curve.
People love
- +True all-in-one marketing platform — replaces a dozen separate tools for CRM, funnels, automations, email, SMS, and reputation management
- +Highly customizable with white-label capabilities, allowing agencies to resell the platform under their own brand
- +Exceptional value — inexpensive monthly pricing covers services that would cost 10x if purchased separately
Common complaints
- –Notoriously steep learning curve — the sheer breadth of features makes onboarding overwhelming for new users
- –Customer support is inconsistent — some users report untrained staff who admit they don't fully understand the system
- –CRM interface feels clunky with multiple screens required for simple tasks, and feature rollouts are slow
Last updated Feb 2026