Vendasta
Agency PlatformWhite-label marketplace for local marketing agencies
Overview
Vendasta positions itself as the "everything store" for local marketing agencies, offering a marketplace of 200+ white-labelable products from reputation management to social media marketing. Founded in 2008 in Saskatoon, Canada, the platform targets agencies serving small and medium businesses who want to expand their service offerings without building everything in-house. Unlike platforms that provide raw tools, Vendasta packages proven solutions that agencies can immediately resell under their own brand.
The core value proposition revolves around the marketplace model. Instead of developing your own local SEO software or reputation management system, you access Vendasta's catalog of pre-built solutions, rebrand them, and resell at your chosen price points. This approach appeals to agencies who prefer selling proven products over creating custom solutions or managing multiple vendor relationships.
Vendasta competes directly with GoHighLevel and DashClicks but takes a different approach. Where GoHighLevel focuses on sales funnels and automation, Vendasta emphasizes local marketing fundamentals like listings, reviews, and local search presence. The platform serves over 60,000 partners globally, with particular strength in North American markets.
Key features
White-Label Marketplace
Rebrand and resell 200+ marketing products under your agency name with custom pricing and branding.
Reputation Management
Automated review monitoring and response tools across Google, Facebook, Yelp and 80+ other review platforms.
Listing Management
Centralized business listing distribution to 40+ directories including Google Business Profile, Bing, and industry-specific sites.
Social Media Marketing
Social posting, content creation, and engagement tools for managing client social presence at scale.
Client Portal
Branded client dashboards showing campaign performance, rankings, reviews, and other marketing metrics.
Sales Pipeline Management
CRM functionality specifically designed for local marketing agencies selling recurring services.
Automated Reporting
White-labeled reports combining data from multiple marketing channels with custom branding and scheduling.
Task Automation
Workflow automation for common agency tasks like onboarding clients, report generation, and follow-up sequences.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Basic partner portal, limited marketplace access, basic reporting |
| Essential | $149/month | Full marketplace access, client management, basic white-labeling |
| Professional | $399/month | Advanced white-labeling, custom pricing, priority support |
| Premium | $799/month | Full customization, dedicated success manager, advanced integrations |
| Enterprise | Custom | Custom solutions, API access, dedicated infrastructure |
FAQ
What's included in Vendasta's free tier?
The free tier provides access to basic partner portal features and limited marketplace products. You can test the platform but need paid plans for full white-labeling and client management capabilities.
How does Vendasta's pricing work for reselling products?
You purchase products at wholesale prices from Vendasta's marketplace and set your own retail prices for clients. The margin between wholesale and retail becomes your profit.
Can I integrate Vendasta with existing agency tools?
Yes, Vendasta offers integrations with popular agency tools including Zapier, Google Analytics, and various CRM platforms. API access is available on higher-tier plans.
What makes Vendasta different from other agency platforms?
Vendasta focuses specifically on local marketing with a marketplace model where you resell proven products rather than building services from scratch. It's designed for agencies serving small and medium businesses.
How long does it take to set up white-labeling?
Basic white-labeling can be configured within hours on paid plans. Full customization with custom domains and advanced branding typically takes 1-2 weeks with their support team.
Review Sentiment
313 reviews across 2 sources
Bottom line
Vendasta is a free option for SEO agencies — white-label marketplace lets agencies resell SEO and marketing services. The limitation: mixed Capterra reviews.
People love
- +White-label marketplace lets agencies resell SEO and marketing services under their brand
- +Comprehensive platform combining reputation, listings, social, and advertising management
- +Free tier available for agencies starting to build their digital marketing portfolio
Common complaints
- –Mixed Capterra reviews — some users report it as overpriced and difficult to use
- –Platform complexity requires significant training and onboarding investment
- –Quality of white-label fulfillment services varies based on third-party providers
Last updated Feb 2026