crazy-egg vs lucky-orange
Crazy Egg vs Lucky Orange — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Crazy Egg and Lucky Orange help you understand how users interact with your website through heatmaps and behavior tracking. However, they take different approaches to conversion optimization. Crazy Egg built its reputation as the original heatmap pioneer, focusing on visual analytics and A/B testing for page optimization. Lucky Orange positions itself as an all-in-one conversion suite with dynamic heatmaps plus live chat and form analytics.
The choice often comes down to whether you need a specialized heatmap tool with proven A/B testing capabilities, or prefer a comprehensive platform that combines user behavior tracking with real-time visitor engagement features. Lucky Orange's broader feature set and lower price point make it appealing for smaller teams, while Crazy Egg's 20-year track record attracts enterprises focused purely on conversion testing.
Feature Comparison
Crazy Egg excels at its core competencies: static heatmaps, click tracking, and A/B testing. Their heatmaps show precise click patterns, scroll depth, and attention maps that reveal where users focus most. The A/B testing functionality is solid, letting you test different page layouts and measure conversion impact directly. Crazy Egg also offers user session recordings and conversion funnels to identify drop-off points. Lucky Orange provides dynamic heatmaps that update in real-time, plus session recordings, form analytics, and live chat functionality. Their heatmaps show not just where users click, but how they move through your site over time. The form analytics feature identifies exactly where users abandon forms, while the live chat lets you engage visitors who might otherwise leave. Lucky Orange also includes conversion funnels, polls, and announcements for comprehensive visitor engagement. Lucky Orange's feature breadth gives it an edge for teams wanting multiple tools in one platform, while Crazy Egg's specialized focus delivers more advanced testing capabilities for conversion optimization.
Pricing Comparison
Lucky Orange starts at $32/month for 10,000 pageviews and includes all features except live chat. Their free plan covers 500 pageviews monthly with basic heatmaps and recordings. The Standard plan at $32/month adds form analytics and conversion funnels, while the Small Business plan at $64/month includes live chat for up to 4 operators. Crazy Egg begins at $49/month for 30,000 pageviews, with no free tier. This plan includes heatmaps, recordings, A/B testing, and basic reporting. Higher tiers increase pageview limits and add advanced features like survey tools and priority support. Crazy Egg's pricing scales more aggressively for larger sites, reaching $249/month for 500,000 pageviews. Lucky Orange offers better value for smaller sites and teams wanting multiple conversion tools, while Crazy Egg's pricing reflects its enterprise focus and specialized testing capabilities.
Best For
Crazy Egg works best for established businesses running serious conversion optimization programs. If you're focused specifically on A/B testing page layouts, measuring conversion lift, and have dedicated staff for optimization, Crazy Egg's specialized tools and proven methodology deliver results. Their 20-year track record and enterprise clients demonstrate reliability for mission-critical testing. Lucky Orange suits growing businesses wanting comprehensive visitor insights without managing multiple tools. If you need heatmaps plus live chat, form analytics, and real-time visitor engagement in one platform, Lucky Orange's unified approach saves time and money. The free tier also makes it perfect for small sites testing the waters with behavior analytics.
The Verdict
Lucky Orange wins for most businesses due to its lower cost, comprehensive feature set, and ease of use. The combination of dynamic heatmaps, session recordings, form analytics, and live chat provides more value than Crazy Egg's specialized focus for teams not running dedicated optimization programs. However, if you're specifically focused on A/B testing and conversion optimization with dedicated resources, Crazy Egg's specialized tools and enterprise reliability justify the higher cost.