crazy-egg vs fullstory
Crazy Egg vs FullStory — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Crazy Egg and FullStory both help you understand user behavior, but they target completely different markets. Crazy Egg is a straightforward heatmap and A/B testing tool that's been around since 2005, while FullStory is an enterprise-grade digital experience platform with AI-powered analytics.
The choice between them comes down to complexity versus depth. Crazy Egg gives you the essential heatmap data and testing capabilities that most SEOs need, while FullStory provides comprehensive session replay, advanced analytics, and enterprise-level insights that can uncover deeper UX issues affecting your search rankings.
Feature Comparison
Crazy Egg focuses on the fundamentals: click heatmaps, scroll maps, confetti reports, and A/B testing. Their heatmaps show exactly where users click and how far they scroll, making it easy to identify engagement issues that could hurt your SEO signals. The A/B testing feature lets you optimize page elements without technical setup. FullStory goes much deeper with session replay, letting you watch actual user sessions to see frustration points, rage clicks, and drop-off patterns. Their AI identifies moments of user frustration automatically, and their search functionality lets you find specific user behaviors. FullStory also includes advanced funnel analysis, cohort tracking, and integration with major analytics platforms. For SEO purposes, Crazy Egg's heatmaps are sufficient for most optimization needs, but FullStory's session replays can reveal subtle UX problems that impact dwell time and user engagement signals Google considers for rankings.
Pricing Comparison
Crazy Egg starts at $49/month for up to 30,000 tracked sessions, with higher tiers at $99 and $249 monthly. Their pricing is transparent and predictable, making it accessible for small to medium businesses focused on conversion optimization. FullStory uses custom pricing starting with a free tier for up to 1,000 monthly sessions. Their paid plans are significantly more expensive, typically starting around $200+ monthly for meaningful session volumes. Enterprise pricing can reach thousands per month, but includes advanced features like AI insights, extensive integrations, and dedicated support.
Best For
Crazy Egg is better for small to medium businesses that want straightforward heatmap data and basic A/B testing. If you're optimizing landing pages for SEO, need to understand click patterns quickly, or want affordable user behavior insights, Crazy Egg delivers exactly what you need without complexity. FullStory is better for enterprise sites with complex user journeys where deep behavioral analysis is crucial. If you need to understand detailed user frustrations, have development resources to implement comprehensive tracking, or require advanced analytics for large-scale UX optimization, FullStory's depth justifies the cost.
The Verdict
Choose Crazy Egg unless you specifically need enterprise-level session replay and advanced analytics. For most SEO use cases, Crazy Egg's heatmaps and A/B testing provide sufficient insight to optimize user engagement signals at a fraction of FullStory's cost. FullStory is overkill for typical SEO optimization, though it excels for large sites where comprehensive user experience analysis directly impacts business metrics.