Crazy Egg
User BehaviorHeatmap analytics revealing user behavior for SEO optimization
Overview
Crazy Egg pioneered the heatmap analytics space in 2005, when co-founder Neil Patel recognized that traditional web analytics missed the critical "why" behind user behavior. While tools like Google Analytics showed what users did, Crazy Egg revealed where they clicked, how they scrolled, and where they got stuck. Nearly two decades later, it remains one of the most intuitive user behavior tools for understanding how page design impacts engagement metrics that search engines increasingly value.
The platform focuses on visual analytics rather than complex data dashboards. Its heatmaps overlay directly onto your actual web pages, making it immediately clear which headlines grab attention, which calls-to-action get clicked, and which content gets ignored. This visual approach makes Crazy Egg accessible to non-technical users while providing actionable insights that directly impact SEO performance through improved user engagement signals.
For SEO practitioners, Crazy Egg bridges the gap between technical optimization and user experience. While tools like Screaming Frog audit technical issues and Semrush tracks keyword rankings, Crazy Egg reveals whether your optimized pages actually deliver the user experience that search engines reward with better rankings.
Key features
Click Heatmaps
Visual overlays showing exactly where users click on pages, revealing which elements attract attention and which are ignored.
Scroll Maps
Color-coded visualization of how far down pages users scroll, identifying content placement sweet spots and drop-off points.
Session Recordings
Individual user session replays showing real navigation patterns, form interactions, and hesitation points.
A/B Testing
Split testing different page versions to measure impact on engagement metrics and conversion rates.
Confetti Reports
Click tracking broken down by traffic source, showing how different visitor segments interact with page elements.
Form Analytics
Detailed tracking of form field interactions, abandonment points, and completion rates.
Mobile Heatmaps
Device-specific tracking for mobile and tablet users, revealing touch patterns and responsive design issues.
Goal Tracking
Conversion funnel analysis with custom event tracking to measure user behavior impact on business objectives.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Basic | $49/mo | 30,000 pageviews, heatmaps, recordings, basic reports |
| Standard | $99/mo | 100,000 pageviews, A/B testing, surveys, priority support |
| Plus | $249/mo | 300,000 pageviews, advanced segmentation, custom tracking |
| Pro | $499/mo | 500,000 pageviews, phone support, dedicated success manager |
| Enterprise | Custom | Unlimited pageviews, custom integrations, SLA, training |
FAQ
How does Crazy Egg help with SEO performance?
Crazy Egg reveals user behavior patterns that impact SEO metrics like bounce rate, dwell time, and engagement signals. By showing where users actually click and scroll, it helps optimize page layouts for better user experience, which search engines increasingly factor into rankings.
What's the difference between Crazy Egg and Google Analytics?
Google Analytics provides quantitative data about user behavior, while Crazy Egg shows the visual 'why' behind those numbers. It reveals exactly where users click, how they navigate pages, and what elements they ignore, providing actionable insights for page optimization.
Can Crazy Egg track user behavior on mobile devices?
Yes, Crazy Egg provides separate heatmaps and recordings for mobile, tablet, and desktop users. This device-specific tracking is crucial for optimizing responsive designs and understanding how mobile users interact differently with your content.
How much traffic do I need for meaningful heatmap data?
Crazy Egg recommends at least 100-200 visitors per page for statistically significant heatmap data. Pages with higher traffic volumes provide more reliable insights, but even smaller sites can benefit from the qualitative insights session recordings provide.
Does Crazy Egg integrate with other SEO tools?
Crazy Egg integrates with Google Analytics, Google Tag Manager, and various marketing platforms. While it doesn't directly integrate with SEO-specific tools like Ahrefs or Semrush, the user behavior insights complement technical SEO data from those platforms.
Review Sentiment
213 reviews across 2 sources
Bottom line
A well-regarded user behavior tool: Crazy Egg delivers on intuitive heatmaps and holds a solid 4.3/5. The trade-off is limited advanced analysis capabilities with missing features for deeper.
People love
- +Intuitive heatmaps, scroll maps, and click tracking that visually reveal how users actually behave on your website
- +Easy setup requiring no coding skills with quick implementation to start gathering user behavior data
- +Session recordings capture actual user experiences, helping identify errors and UX issues that analytics numbers miss
Common complaints
- –Limited advanced analysis capabilities with missing features for deeper insights and data export options
- –No freemium version available and signing up can default to yearly billing without clear disclosure
- –Designed primarily for sites under 100k visits per month, so larger sites may need more robust alternatives
Last updated Feb 2026