copy-ai vs lex
Copy.ai vs Lex — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Copy.ai and Lex represent two fundamentally different approaches to AI writing. Copy.ai is a comprehensive content marketing platform designed for go-to-market teams who need to produce marketing copy, sales materials, and campaign content at scale. Lex, on the other hand, is a minimalist writing editor that focuses exclusively on long-form content creation with a distraction-free interface.
The choice between these tools comes down to scope versus focus. Copy.ai offers workflow automation, team collaboration features, and dozens of templates for different marketing use cases. Lex strips away all the complexity to deliver a clean writing environment where AI suggestions appear inline as you write, making it feel more like an enhanced word processor than a content generation platform.
Feature Comparison
Copy.ai comes loaded with over 90 templates covering everything from Facebook ads and email sequences to blog outlines and product descriptions. It includes workflow automation features that let you chain multiple AI operations together, team collaboration tools, and integrations with marketing platforms. The platform also offers brand voice training, where you can upload existing content to help the AI match your company's tone and style. Lex takes the opposite approach with intentional simplicity. It provides inline AI suggestions as you write, similar to how Grammarly works but for content generation rather than grammar. The interface is deliberately minimal — just you, your text, and contextual AI assistance when you need it. Lex excels at maintaining flow state during long writing sessions, with features like seamless AI integration that doesn't interrupt your writing process. Copy.ai's strength lies in its breadth and automation capabilities, while Lex focuses on enhancing the natural writing process without overwhelming the user with options.
Pricing Comparison
Lex offers a completely free tier with unlimited AI-assisted writing, making it accessible to individual writers and small content creators. This positions it as one of the most affordable AI writing solutions available. Copy.ai starts at $49 per month for its Pro plan, which includes access to all templates, workflow automation, and brand voice features. While significantly more expensive, this pricing reflects its positioning as an enterprise-grade marketing tool rather than a simple writing assistant. The investment makes sense for marketing teams who need to produce diverse content types and want automation features to streamline their workflows.
Best For
Copy.ai is the better choice when you're running marketing campaigns that require multiple content formats, need team collaboration features, or want to automate repetitive content creation tasks. It's built for go-to-market teams who need to produce everything from ad copy to sales emails consistently and at scale. The extensive template library and workflow automation justify the higher cost for businesses focused on content marketing. Lex is ideal for writers, bloggers, and content creators who primarily work on long-form content and prefer a distraction-free writing environment. If you're writing articles, essays, or reports and want AI assistance without the complexity of a full marketing platform, Lex provides exactly what you need without the feature bloat.
The Verdict
Choose Lex if you're an individual writer or small team focused on long-form content creation and want the most affordable AI writing solution available. Its free tier and clean interface make it perfect for writers who want AI assistance without paying for marketing features they won't use. Choose Copy.ai if you're a marketing team that needs diverse content types, workflow automation, and collaboration features, and the $49/month investment makes sense for your content volume and business goals.