byword vs lex
Byword vs Lex — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
These two AI writing tools couldn't be more different in their approach. Byword is a programmatic content factory built for SEO agencies and content sites that need hundreds of articles per month. Lex takes the opposite route — it's a minimalist writing editor that helps you craft individual pieces with AI assistance, more like Notion AI than a content mill.
The choice between them comes down to volume versus quality control. If you're running affiliate sites or need to populate a content calendar with dozens of articles weekly, Byword's bulk generation makes sense. If you're writing newsletters, blog posts, or anything where your voice matters, Lex's collaborative approach fits better.
Feature Comparison
Byword excels at programmatic SEO workflows. You upload a CSV of keywords, and it generates complete articles optimized for those terms. It handles meta descriptions, internal linking suggestions, and can produce content in 15+ languages. The platform integrates directly with WordPress, Webflow, and Zapier for automated publishing. You're essentially running a content assembly line. Lex operates like a smart Google Docs. You write naturally, and AI suggestions appear inline when you need them. It excels at helping you overcome writer's block, expand on ideas, or rewrite sections for clarity. The interface stays minimal — no overwhelming toolbars or complex workflows. It's designed for humans who want AI help, not AI that occasionally needs human input. The fundamental difference is control. Byword generates complete articles based on templates and keywords. Lex assists your existing writing process without taking over.
Pricing Comparison
Lex wins on affordability with a generous free tier that includes basic AI features and unlimited documents. Their paid plans start modestly and scale with usage. You're paying for AI tokens and advanced features, not article quotas. Byword starts at $99/month for 25 articles, positioning itself as an enterprise tool from day one. Higher tiers unlock more articles, integrations, and languages. The pricing makes sense if you're replacing freelance writers or content agencies — $4 per article beats most human alternatives. But it's cost-prohibitive for individual creators or small teams testing AI content.
Best For
Byword works when you need content volume over individual article quality. Affiliate marketers, programmatic SEO practitioners, and agencies managing multiple client sites get the most value. If you can feed it good keyword research and don't mind templated output, it's incredibly efficient for populating content calendars. Lex suits writers who want AI collaboration without losing their voice. Newsletter writers, bloggers, marketing teams crafting thought leadership, and anyone who values the writing process itself will prefer its assistive approach. It enhances your existing workflow rather than replacing it.
The Verdict
Choose Byword if you're treating content as an SEO input — you need articles to rank for keywords and drive organic traffic at scale. Choose Lex if content is your actual product — you're building an audience through quality writing and want AI to make that process smoother. Most individual creators and small teams will find Lex more practical and affordable, while established content operations will appreciate Byword's industrial approach.