brand24 vs mention
Brand24 vs Mention — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Brand24 and Mention are both European social listening platforms competing for the same market — SEO professionals and digital marketers who need to track brand mentions for link building and digital PR opportunities. While they share similar core functionality, their approaches differ significantly in depth versus simplicity.
The main distinction comes down to Brand24's analytical depth versus Mention's streamlined interface. Brand24 offers more sophisticated sentiment analysis and influence scoring, while Mention focuses on clean data presentation and easier workflow integration.
Feature Comparison
Brand24 provides more granular sentiment analysis with emotion detection beyond basic positive/negative scoring. Their influence score helps identify high-authority mentions worth pursuing for digital PR, and their discussion volume charts show trending patterns over time. The platform also offers stronger filtering options, letting you segment mentions by reach, sentiment, and source type more precisely. Mention takes a cleaner approach with better real-time alerts and a more intuitive dashboard. Their Boolean search is more forgiving for non-technical users, and they excel at social media monitoring with native platform integrations. Mention's collaboration features are stronger — you can assign mentions to team members and track follow-up actions more effectively. However, their analytics are more surface-level compared to Brand24's detailed reporting. Both platforms cover the essential sources (social media, blogs, forums, news sites), but Brand24 indexes more niche sources and provides better coverage of smaller blogs and forums where valuable link opportunities often hide.
Pricing Comparison
Mention starts at $49/month for their Solo plan covering 1,000 mentions, making it the more budget-friendly option for small agencies or individual consultants. Their $99/month Pro plan jumps to 5,000 mentions with team collaboration features. Brand24's entry point is $79/month for 2,000 mentions, positioning it as the premium option from the start. However, you get more analytical depth and better data quality for that price difference. Their $149/month Plus plan offers 5,000 mentions with advanced sentiment analysis and influence scoring that Mention lacks entirely. For the mention volume and feature set, Brand24 delivers better value at the higher tiers, while Mention wins for basic monitoring needs.
Best For
Brand24 is better for SEO agencies and enterprises that need detailed analysis and reporting. If you're building comprehensive digital PR campaigns, tracking competitor sentiment, or need to justify mention quality to clients with influence scores and detailed analytics, Brand24's depth makes the higher price worthwhile. Mention works better for smaller teams or solo practitioners who prioritize ease of use and quick setup. If you need clean alerts, simple team collaboration, and don't require deep analytical reporting, Mention's streamlined approach and lower entry price make more sense.
The Verdict
Choose Brand24 if analytics depth matters more than price — its superior sentiment analysis and influence scoring provide actionable insights that justify the premium. For most serious SEO and digital PR work, the additional analytical capabilities make Brand24 worth the extra $30/month over Mention's basic monitoring approach.