gummysearch vs brand24
GummySearch vs Brand24 — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
These tools serve different corners of the social listening space. GummySearch focuses exclusively on Reddit, helping content marketers and SEOs mine subreddits for content ideas and keyword opportunities. Brand24 takes a broader approach, monitoring brand mentions across the entire web including social media, blogs, and news sites — making it better suited for comprehensive brand monitoring and digital PR campaigns.
The choice between them comes down to scope versus specialization. If you're primarily interested in Reddit research for content creation, GummySearch's laser focus delivers better insights at a lower price point. If you need comprehensive brand monitoring across all digital channels, Brand24's broader coverage justifies the higher cost.
Feature Comparison
GummySearch excels at Reddit-specific features that Brand24 doesn't match. It tracks subreddit engagement patterns, identifies trending topics within specific communities, and surfaces keyword opportunities from actual user conversations. The tool's strength lies in understanding Reddit's unique culture and extracting actionable insights from comment threads and post discussions. Brand24 offers comprehensive social listening across Twitter, Facebook, Instagram, YouTube, blogs, forums, and news sites in addition to Reddit. Its sentiment analysis works across 108 languages, and it provides advanced analytics like reach calculations and influence scoring. Brand24 also includes features for digital PR like journalist contact identification and automated alert systems for brand crisis management. The core difference: GummySearch gives you deeper Reddit insights, while Brand24 gives you broader coverage with less Reddit-specific intelligence. Brand24's Reddit monitoring exists but lacks the depth of subreddit-specific analytics that GummySearch provides.
Pricing Comparison
GummySearch starts at $48/month with a 7-day free trial, making it significantly more affordable than Brand24's $79/month starting price. For small content teams or individual marketers focused on Reddit research, GummySearch delivers better value per dollar spent. Brand24's higher pricing reflects its broader feature set and enterprise-grade capabilities. The platform justifies the premium with comprehensive social listening, advanced sentiment analysis, and team collaboration features that GummySearch doesn't offer. However, if you don't need monitoring beyond Reddit, you're paying for features you won't use.
Best For
GummySearch is the better choice for content marketers, bloggers, and SEO professionals who want to mine Reddit for content opportunities and keyword research. It's perfect for teams that have identified Reddit as a key source of audience insights and want specialized tools for that platform. The lower price point makes it accessible for smaller teams and individual creators. Brand24 is better for established brands, PR agencies, and marketing teams that need comprehensive online reputation management. It's the right choice when you need to monitor brand mentions across all digital channels, track competitor activity beyond Reddit, or manage potential PR crises with real-time alerts and sentiment tracking.
The Verdict
Choose GummySearch if Reddit is your primary social listening focus and budget matters. Its specialized Reddit features and $48/month price point deliver excellent value for content research and keyword discovery. Choose Brand24 if you need comprehensive brand monitoring across the entire web and can justify the $79/month investment for broader social listening capabilities.