Brand24

Social Listening

Social listening platform for digital PR and link building

Overview

Brand24 positions itself as a comprehensive social listening platform designed specifically for digital marketing and PR teams. Founded in 2011 in Poland, the tool has evolved from a basic mention monitoring service into a full-featured reputation management platform that SEO professionals increasingly use for digital PR and link building campaigns.

The platform monitors over 25 million online sources including social media platforms, news sites, blogs, forums, podcasts, and video platforms. Unlike basic Google Alerts setups, Brand24 provides real-time monitoring with sentiment analysis, influencer identification, and direct contact information for outreach opportunities. This makes it particularly valuable for SEO teams running digital PR campaigns where timing and relationship building matter.

Brand24 competes directly with Mention and Hootsuite Insights in the social listening space, while overlapping with tools like BuzzSumo for content discovery and HARO for PR opportunities. Its strength lies in bridging the gap between social media monitoring and SEO-focused digital PR work.

Score breakdown

Composite Score

36.5

#1 of 3 in Social Listening#107 of 508 overall

Feature Depth22.0

Ease of Use65.0

Data Quality0.0

Value for Money77.0

Integration40.0

Market Traction18.0

Our review

Brand24 is a mature social listening platform that excels at tracking brand mentions and sentiment across 25M+ online sources. Its AI-powered analytics and real-time alerts make it a strong choice for digital PR and reputation monitoring, though it lacks direct SEO features.

Pros

✓Real-time monitoring across 25M+ sources including social, blogs, forums, and news
✓AI-powered sentiment analysis with strong accuracy
✓Competitive analysis and influencer identification built in
✓Affordable entry point at $79/mo compared to enterprise alternatives

Cons

—Not a direct SEO tool — no rank tracking, backlink analysis, or technical audits
—Higher-tier plans required for advanced analytics and historical data
—Limited integration with SEO-specific workflows

Best for

Digital PR teams tracking brand mentions and earned mediaAgencies monitoring client reputation across the webBrands wanting real-time alerts on competitor activity

Key features

Real-time Mention Tracking

Monitors brand mentions across social media, news sites, blogs, forums, and review platforms within minutes of publication.

Sentiment Analysis

AI-powered sentiment classification helps identify positive PR opportunities and potential reputation threats that need immediate attention.

Influencer Identification

Automatically identifies and ranks influential authors and websites mentioning your brand, perfect for outreach prioritization.

Competitive Intelligence

Tracks competitor mentions and share of voice metrics to identify gaps in your digital PR strategy.

Crisis Alert System

Instant notifications for negative mentions or unusual volume spikes help prevent reputation crises from escalating.

Hashtag and Topic Tracking

Monitors industry conversations beyond brand mentions to identify trending topics and content opportunities.

Link Building Opportunities

Flags unlinked brand mentions and provides contact information for outreach to secure backlinks.

PDF Reporting

Automated reports with mention summaries, sentiment trends, and reach metrics for client presentations.

Pricing

Plan	Price	Includes
Individual	$79/month	Up to 3 keywords, 5,000 mentions/month, 1 user
Team	$149/month	Up to 7 keywords, 25,000 mentions/month, 3 users
Pro	$199/month	Up to 12 keywords, 100,000 mentions/month, 5 users
Enterprise	$399/month	Up to 25 keywords, 400,000 mentions/month, unlimited users

Price verified 2025-02-01 · USDView vendor pricing

FAQ

What sources does Brand24 monitor for mentions?

Brand24 tracks mentions across social media platforms, news sites, blogs, forums, review sites, and video platforms. It covers over 25 million sources but excludes some private Facebook groups and Instagram stories.

How accurate is Brand24's sentiment analysis?

Brand24's AI sentiment analysis is approximately 80-85% accurate for English content, with lower accuracy for other languages. Manual review is recommended for critical mentions.

Can Brand24 find unlinked brand mentions for link building?

Yes, Brand24 identifies when your brand is mentioned without a link and provides author contact information. However, it doesn't automatically verify if links are nofollow or dofollow.

Does Brand24 integrate with other SEO tools?

Brand24 offers integrations with Slack, Teams, and Zapier for workflow automation. Native integrations with dedicated SEO platforms like Ahrefs or Semrush are limited.

What's the difference between Brand24 and Google Alerts?

Brand24 provides real-time monitoring, sentiment analysis, influencer metrics, and covers social media platforms that Google Alerts misses. Google Alerts is free but only covers web pages and news.

Capabilities

AI Visibility Metrics

✓Share of Voice

✓Sentiment Analysis

✓Citation Tracking

✓Competitor Tracking

✓Trend Tracking

✓Alert System

✓Geo/Location Filter

✓Language Filter

✓Content Recommendations

Content & Optimization

—Content Editor

—Content Generation

—Content Briefs

—Content Audit

—Schema Generator

—LLMs.txt Generator

—GEO Scoring

—Site Audit

Entity SEO

—Knowledge Graph Builder

—Entity Extraction

—Entity Linking

—Schema Automation

—Internal Linking

Traditional SEO

—Keyword Rank Tracking

—Local Rank Tracking

—Mobile Rank Tracking

—SERP Features Tracking

—Keyword Difficulty

—Keyword Research

—SEO Forecasting

—Market Share Analysis

Technical & Integrations

✓API

✓CSV Export

✓PDF Export

✓White Label

✓Chrome Extension

—WordPress Plugin

—MCP Server

—Open Source

Deployment: cloud

Integrations

SlackMicrosoft Teams

Social Proof

4000+ brands

Notable Customers

SamsungUberWonderyCarlsbergMcCannStanford

Testimonials

“Brand24 is the one stop shop for your brand insights. Now with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.”

How does Brand24 compare?

vs mentionCompare →vs gummysearchCompare →

View all comparisons →

aiseo.is Score

36.5

#1 of 3 in Social Listening

Garrett SmithExpert reviewer

20+ yrs in SEO3+ yrs AI for SEO20K+ campaigns

Review Sentiment

G2★★★★½4.6 Capterra★★★★½4.7

Overall★★★★½4.6

551 reviews across 2 sources

People love

+Real-time brand monitoring across social media, news, blogs, and forums with timely alerts
+User-friendly interface with intuitive dashboard and excellent AI-powered sentiment analysis
+Outstanding customer support with a quality of support score of 9.5 on G2

Common complaints

–Does not capture all social media comments or analyze visual content like images and videos
–Automated sentiment scoring can be inaccurate for complex or non-English language content
–Historical data access is restricted on lower-tier plans, limiting trend analysis

🟠Reddit sentiment

positive

10 threads in SocialMediaManagers, AskMarketing, socialmedia

Good middle-ground pricing optionSuitable for basic to intermediate monitoring needsLimited historical data (30 days)Often compared to enterprise tools like Brandwatch and Meltwater

“Brand24. This one is a perfect middle ground; much cheaper than enterprise tools and fine for basic monitoring. Sentiment analysis is good and pricing starts around $149/month.”
r/SocialMediaManagers

“I looked at Brand24 which is cheaper and seems to do everything else about as good as Brandwatch but only has 30 days of data”
r/AskMarketing

🔵𝕏 sentiment

positive

5 posts

Social listening and sentiment analysisAutomation alternative to manual workHashtag and mention trackingPricing concerns for small budgets

“Want it automated? Brand24 monitors online mentions and runs AI sentiment analysis across social, forums, and review sites. Starts around $79/month — real money, but cheaper than a part-time analyst.”
@ExcubitorAi

“#SuperBowl LX just broke the internet and we have the data to prove it: 📈 5.6 BILLION online reach in just the last 3 days 📈 2x more #BadBunny mentions over #Patriots 📈 Positive sentiment (71%) significantly won over negative sentiment (29%)”
@brand24

Last updated Feb 2026

Quick Facts

CategorySocial Listening

Starting price$79/mo

Annual price$149/mo billed annually

Pricing modelSubscription

Free tierNo

Free trial14 days

EnterpriseAvailable

Founded2011

HQWrocław, Poland

StageBootstrapped

Websitebrand24.com

LinkedInProfile ↗

Twitter@brand24

Target Market

Industries

SaaSe-commerceagencies

Market activity

Brand24 — Brand24 Integrates AI Sentiment Analysis

Brand24 rolled out advanced AI sentiment analysis tools that provide deeper insights into brand mentions across social media and web. The update uses natural language processing to detect nuanced emotional context.

2026-01-22