Brand24
Social ListeningSocial listening platform for digital PR and link building
Overview
Brand24 positions itself as a comprehensive social listening platform designed specifically for digital marketing and PR teams. Founded in 2011 in Poland, the tool has evolved from a basic mention monitoring service into a full-featured reputation management platform that SEO professionals increasingly use for digital PR and link building campaigns.
The platform monitors over 25 million online sources including social media platforms, news sites, blogs, forums, podcasts, and video platforms. Unlike basic Google Alerts setups, Brand24 provides real-time monitoring with sentiment analysis, influencer identification, and direct contact information for outreach opportunities. This makes it particularly valuable for SEO teams running digital PR campaigns where timing and relationship building matter.
Brand24 competes directly with Mention and Hootsuite Insights in the social listening space, while overlapping with tools like BuzzSumo for content discovery and HARO for PR opportunities. Its strength lies in bridging the gap between social media monitoring and SEO-focused digital PR work.
Key features
Real-time Mention Tracking
Monitors brand mentions across social media, news sites, blogs, forums, and review platforms within minutes of publication.
Sentiment Analysis
AI-powered sentiment classification helps identify positive PR opportunities and potential reputation threats that need immediate attention.
Influencer Identification
Automatically identifies and ranks influential authors and websites mentioning your brand, perfect for outreach prioritization.
Competitive Intelligence
Tracks competitor mentions and share of voice metrics to identify gaps in your digital PR strategy.
Crisis Alert System
Instant notifications for negative mentions or unusual volume spikes help prevent reputation crises from escalating.
Hashtag and Topic Tracking
Monitors industry conversations beyond brand mentions to identify trending topics and content opportunities.
Link Building Opportunities
Flags unlinked brand mentions and provides contact information for outreach to secure backlinks.
PDF Reporting
Automated reports with mention summaries, sentiment trends, and reach metrics for client presentations.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Individual | $79/month | Up to 3 keywords, 5,000 mentions/month, 1 user |
| Team | $149/month | Up to 7 keywords, 25,000 mentions/month, 3 users |
| Pro | $199/month | Up to 12 keywords, 100,000 mentions/month, 5 users |
| Enterprise | $399/month | Up to 25 keywords, 400,000 mentions/month, unlimited users |
FAQ
What sources does Brand24 monitor for mentions?
Brand24 tracks mentions across social media platforms, news sites, blogs, forums, review sites, and video platforms. It covers over 25 million sources but excludes some private Facebook groups and Instagram stories.
How accurate is Brand24's sentiment analysis?
Brand24's AI sentiment analysis is approximately 80-85% accurate for English content, with lower accuracy for other languages. Manual review is recommended for critical mentions.
Can Brand24 find unlinked brand mentions for link building?
Yes, Brand24 identifies when your brand is mentioned without a link and provides author contact information. However, it doesn't automatically verify if links are nofollow or dofollow.
Does Brand24 integrate with other SEO tools?
Brand24 offers integrations with Slack, Teams, and Zapier for workflow automation. Native integrations with dedicated SEO platforms like Ahrefs or Semrush are limited.
What's the difference between Brand24 and Google Alerts?
Brand24 provides real-time monitoring, sentiment analysis, influencer metrics, and covers social media platforms that Google Alerts misses. Google Alerts is free but only covers web pages and news.
Review Sentiment
551 reviews across 2 sources
Bottom line
Brand24's free tier lets you evaluate real-time brand monitoring across social media before committing to paid plans from $79/mo. Its 4.6/5 from 551 users is well-earned — the main caveat is does not capture all social media comments or analyze visual content.
People love
- +Real-time brand monitoring across social media, news, blogs, and forums with timely alerts
- +User-friendly interface with intuitive dashboard and excellent AI-powered sentiment analysis
- +Outstanding customer support with a quality of support score of 9.5 on G2
Common complaints
- –Does not capture all social media comments or analyze visual content like images and videos
- –Automated sentiment scoring can be inaccurate for complex or non-English language content
- –Historical data access is restricted on lower-tier plans, limiting trend analysis
Last updated Feb 2026