Quick Verdict
You're comparing two completely different animals here. Yext manages your local business presence across directories and maps, while Moz STAT tracks where your website ranks in search results. It's like choosing between a storefront manager and a performance dashboard — they solve different problems entirely.
Most people end up here because they're building an enterprise SEO strategy and wondering if they need both tools, or if one can handle multiple use cases. The short answer: you probably need both if you're serious about local SEO performance tracking.
Score comparison
Score Comparison
| Dimension | Yext | Moz STAT |
|---|---|---|
| Feature Depth | 34.0 | 32.0 |
| Ease of Use | 45.0 | 50.0 |
| Data Quality | 42.0 | 32.0 |
| Value for Money | 50.0 | 55.0 |
| Integration | 50.0 | 20.0 |
| Market Traction | 18.0 | 16.0 |
Feature comparison
| Feature | Yext | Moz STAT |
|---|---|---|
| Knowledge Manager | ✓ | — |
| Location Pages | ✓ | — |
| Review Management | ✓ | — |
| Analytics & Insights | ✓ | — |
| Duplicate Suppression | ✓ | — |
| PowerListings Network | ✓ | — |
| Social Publishing | ✓ | — |
| Listings Sync | ✓ | — |
| AI Search Feature Tracking | — | ✓ |
| SERP Screenshots | — | ✓ |
| Advanced Competitive Intelligence | — | ✓ |
| Local and Mobile Tracking | — | ✓ |
Pricing comparison
| Plan | Yext | Moz STAT |
|---|---|---|
| Listings | Custom | Custom pricing |
| Reviews | Custom | Contact sales |
| Pages | Custom | Contact sales |
| Analytics | Custom | — |
| Social | Custom | — |
Feature Comparison
Yext excels at syndication and consistency. Their PowerListings network pushes your business information to 150+ directories, maps, and voice search platforms. When you update your address in Yext, it propagates everywhere within hours. They also handle review management across platforms and can generate location pages at scale for multi-location businesses. Moz STAT operates in a different universe entirely. It tracks keyword rankings across search engines, monitors SERP features like featured snippets and local packs, and provides competitive intelligence on what keywords your rivals are gaining or losing. Their AI search tracking covers how ChatGPT and other AI platforms reference your content, which is becoming crucial for modern SEO. But here's where it gets interesting for local businesses: STAT can track local pack rankings and monitor how your locations perform in "near me" searches, while Yext ensures the data feeding those local packs is accurate and comprehensive.
Pricing Comparison
Both platforms use custom pricing, which means you're looking at enterprise-level investments. Yext typically starts around $1,000-2,000 monthly for small multi-location businesses, scaling up based on location count and features. Their PowerListings alone can cost $500+ monthly for basic syndication. Moz STAT pricing depends on keyword volume and competitive tracking needs. Expect $2,000+ monthly for serious enterprise tracking, with costs climbing based on how many keywords and competitors you monitor. The AI search tracking features add premium pricing tiers that weren't available even two years ago.
Best For
Yext wins for businesses with physical locations needing consistent NAP (name, address, phone) data across the web. If you're managing multiple storefronts, franchises, or service areas, Yext prevents the nightmare of inconsistent business information hurting your local rankings. Their review management and location page generation are genuinely valuable for multi-location brands. Moz STAT is the choice for performance-focused SEO teams tracking competitive landscapes. If you need to prove ROI on content strategies, monitor SERP feature opportunities, or track how AI search affects your visibility, STAT provides the data infrastructure. Their enterprise reporting makes it easier to show executives exactly where SEO wins and losses happen.
The Verdict
Get both if you're running local SEO at scale. Yext handles the foundation (accurate listings), while STAT measures the results (ranking performance). If forced to choose one, pick Yext for businesses with physical locations since incorrect listings directly hurt revenue. Choose STAT if you're primarily content-focused or need detailed competitive intelligence. Start with Yext's basic PowerListings package and add STAT tracking for your most important local keywords.