Quick Verdict
You're looking at two fundamentally different approaches to AI search analytics. Amplitude AI Visibility started as a product analytics platform and added AI traffic tracking features, while Moz STAT is a dedicated enterprise SERP tracking tool that expanded into AI search monitoring.
The core difference comes down to scope — Amplitude focuses on how AI-driven traffic behaves once it hits your site, while Moz STAT tracks AI search features across the entire SERP landscape. Most teams need one or the other, rarely both.
Score comparison
Score Comparison
| Dimension | Amplitude AI Visibility | Moz STAT |
|---|---|---|
| Feature Depth | 7.0 | 32.0 |
| Ease of Use | 65.0 | 50.0 |
| Data Quality | 42.0 | 32.0 |
| Value for Money | 65.0 | 55.0 |
| Integration | 65.0 | 20.0 |
| Market Traction | 17.0 | 16.0 |
Feature comparison
| Feature | Amplitude AI Visibility | Moz STAT |
|---|---|---|
| AI Traffic Attribution | ✓ | — |
| Behavioral Cohort Analysis | ✓ | — |
| Conversion Path Mapping | ✓ | — |
| Custom Event Tracking | ✓ | — |
| Predictive User Modeling | ✓ | — |
| Real-time Dashboard | ✓ | — |
| AI Search Feature Tracking | — | ✓ |
| SERP Screenshots | — | ✓ |
| Advanced Competitive Intelligence | — | ✓ |
| Local and Mobile Tracking | — | ✓ |
| API Access and Integrations | — | ✓ |
| White-Label Reporting | — | ✓ |
Pricing comparison
| Plan | Amplitude AI Visibility | Moz STAT |
|---|---|---|
| Starter | Free | Custom pricing |
| Plus | $49/month | Contact sales |
| Growth | $995/month | Contact sales |
| Enterprise | Custom | — |
Feature Comparison
Amplitude AI Visibility excels at post-click analysis. You can track user sessions that originated from AI platforms like ChatGPT or Perplexity, see their conversion paths, and measure how AI traffic differs from traditional search traffic. Their cohort analysis lets you segment AI-driven users and track retention over time. Moz STAT operates upstream, monitoring AI search features before users click. It tracks featured snippets, AI overviews, and competitive intelligence around who's getting featured in AI-generated responses. Their SERP tracking covers thousands of keywords simultaneously and alerts you when competitors gain AI search visibility. But you won't get the behavioral insights that Amplitude provides once users reach your site. The integration capabilities differ significantly. Amplitude plugs into your existing product analytics stack and works alongside tools like Google Analytics. Moz STAT integrates with the broader Moz ecosystem and enterprise SEO platforms but won't connect to your conversion tracking.
Pricing Comparison
Amplitude starts free for up to 10 million events monthly, making it accessible for smaller teams testing AI traffic analysis. Their paid plans scale based on event volume, typically running $500-2000 monthly for mid-sized sites. Moz STAT uses custom enterprise pricing only. Expect to pay $1500+ monthly for meaningful keyword tracking volumes. The lack of transparent pricing means budget approval processes take longer, but you're getting dedicated SERP monitoring capabilities that Amplitude simply doesn't offer.
Best For
Choose Amplitude AI Visibility when you need to understand user behavior after AI-driven clicks. It's perfect for SaaS companies, e-commerce sites, or content platforms wanting to optimize conversion funnels for AI traffic. The free tier lets you experiment without budget approval. Choose Moz STAT when you need comprehensive SERP tracking and competitive intelligence around AI search features. Enterprise SEO teams monitoring hundreds of keywords and tracking competitor AI visibility will find the investment worthwhile. You need this level of monitoring if AI search rankings directly impact your business.
The Verdict
Moz STAT wins for dedicated SEO teams with enterprise budgets who need comprehensive SERP monitoring. The competitive intelligence around AI search features justifies the higher cost when organic visibility drives significant revenue. Start with Amplitude's free tier if you want to understand how AI traffic converts on your site — most teams discover they need this behavioral data before investing in upstream SERP tracking.
Our verdict
For features, moz-stat leads. On a budget, go with amplitude-ai-visibility.