Moz STAT
AI Search AnalyticsEnterprise SERP tracking with AI search feature monitoring
Overview
Moz STAT positions itself as the enterprise answer to rank tracking, with a specific focus on SERP feature monitoring that most competitors treat as an afterthought. Originally launched as GetSTAT in 2004, the platform was acquired by Moz in 2017 and has since evolved into their premium tracking solution for agencies and large organizations.
The platform's strength lies in comprehensive SERP feature tracking that goes beyond traditional rank monitoring. While tools like AccuRanker focus on speed and Semrush provides broader SEO functionality, STAT excels at capturing the complete search landscape including AI Overviews, Featured Snippets, and local pack results. This makes it particularly valuable as AI search features increasingly dominate SERPs.
STAT operates on custom pricing, which immediately signals its enterprise positioning. The platform doesn't compete on price with tools like Wincher or SERPWatcher — it competes on depth and accuracy for organizations that need bulletproof tracking data.
Score breakdown
Composite Score
36.5Our review
STAT by Moz is an enterprise-grade rank tracking platform designed for large-scale SERP monitoring. It handles millions of keywords with daily tracking, SERP feature analysis, and share of voice metrics — the go-to for high-volume rank tracking.
Pros
- ✓Handles millions of keywords with daily rank updates
- ✓SERP feature tracking and share of voice analysis
- ✓Flexible segmentation and tagging for organizing large keyword sets
- ✓White-label reporting for agencies
Cons
- —Expensive — enterprise pricing only
- —Focused solely on rank tracking — no site audit or content features
- —Requires significant keyword volume to justify the investment
Best for
Key features
AI Search Feature Tracking
Monitors AI Overviews, Featured Snippets, and other SERP features across search engines. Tracks when your content appears in AI-generated responses.
SERP Screenshots
Captures visual proof of rankings with automated screenshots. Essential for client reporting and tracking SERP feature appearances.
Advanced Competitive Intelligence
Tracks competitor rankings across unlimited competitors. Shows market share shifts and identifies content gaps in your vertical.
Local and Mobile Tracking
Monitors rankings by geographic location and device type. Crucial for businesses targeting specific markets or mobile users.
API Access and Integrations
Robust API allows data export to other platforms. Integrates with major SEO tools and custom dashboards for enterprise workflows.
White-Label Reporting
Fully customizable reports with agency branding. Automated scheduling and client-specific data views for professional presentations.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Enterprise | Custom pricing | Custom keyword limits, API access, white-label reporting, dedicated support |
| Agency | Contact sales | Multi-client management, branded reports, advanced filtering |
| Professional | Contact sales | SERP feature tracking, competitor analysis, custom alerts |
FAQ
How does Moz STAT track AI search features?
STAT monitors AI Overviews, Featured Snippets, People Also Ask boxes, and other SERP features. It tracks when your content appears in these AI-generated results and provides historical data on feature volatility.
What's the difference between STAT and regular Moz Pro?
STAT is Moz's enterprise-focused rank tracking platform with advanced SERP feature monitoring and competitive intelligence. Moz Pro is the all-in-one SEO suite with keyword research, site audits, and link building tools.
Can STAT track rankings in multiple countries?
Yes, STAT supports international rank tracking across 170+ countries with local search engines. You can track the same keywords across different geographic markets and languages.
Does STAT offer real-time rank tracking?
STAT provides daily rank tracking by default, with options for more frequent updates on enterprise plans. Real-time tracking is available for critical campaigns that need immediate visibility into ranking changes.
AI Platform Coverage
Capabilities
AI Visibility Metrics
Content & Optimization
Entity SEO
Traditional SEO
Technical & Integrations
Social Proof
Notable Customers
Testimonials
“STAT is, I think, the best keyword rank tracking tool. I mean that sincerely.”
“When I joined Passion Digital, the first thing I did was get budget approval for STAT.”
“Without STAT, it would be impossible to see what's changing all the time.”
aiseo.is Score
#1 of 28 in AI Search Analytics
Review Sentiment
🔵𝕏 sentiment
mixed3 posts
“Here are the best SEO Software options for 2026: 1. Semrush's SEO Toolkit 2. Ahrefs 3. Moz Pro 4. SE Ranking 5. Screaming Frog 6. Yoast SEO 7. STAT Search Analytics 8. AccuRanker 9. Google Search Console 10. Google Analytics 11. Bing Webmaster Tools”
@semrush
Last updated Feb 2026
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