Quick Verdict
SE Visible and Qwairy both promise to track your brand's visibility across AI platforms like ChatGPT and Claude. But you're choosing between an established product from SE Ranking's decade-plus track record and a brand-new startup that launched this year.
The fundamental difference is integration versus independence. SE Visible comes bundled with SE Ranking's existing SEO platform, giving you AI visibility alongside traditional search tracking. Qwairy operates as a standalone tool focused purely on AI monitoring with some additional crawler diagnostics thrown in.
Score comparison
Score Comparison
| Dimension | SE Visible | Qwairy |
|---|---|---|
| Feature Depth | 22.0 | 37.0 |
| Ease of Use | 35.0 | 35.0 |
| Data Quality | 24.0 | 82.0 |
| Value for Money | 75.0 | 75.0 |
| Integration | 0.0 | 30.0 |
| Market Traction | 18.0 | 5.0 |
Feature comparison
| Feature | SE Visible | Qwairy |
|---|---|---|
| Multi-Platform LLM Tracking | ✓ | — |
| Prompt-Level Analysis | ✓ | — |
| Competitive Benchmarking | ✓ | — |
| Historical Trend Tracking | ✓ | — |
| SE Ranking Integration | ✓ | — |
| Custom Alert System | ✓ | — |
| Prompt Monitoring | — | ✓ |
| Response Capture | — | ✓ |
| AI Analytics Dashboard | — | ✓ |
| Site Diagnostics for AI Discovery | — | ✓ |
| Brand Attribution Tracking | — | ✓ |
Pricing comparison
| Plan | SE Visible | Qwairy |
|---|---|---|
| Essential | $44/month | Contact for pricing |
| Pro | $87/month | — |
| Business | $191/month | — |
| Enterprise | Custom | — |
Feature Comparison
SE Visible tracks mentions across ChatGPT, Google AIO, Claude, and Gemini with prompt-level monitoring that shows exactly which queries trigger your brand mentions. The competitive benchmarking feature lets you see how your AI visibility stacks up against competitors across these platforms. Since it's built into SE Ranking, you get this data alongside your traditional SERP tracking in one dashboard. Qwairy offers similar prompt monitoring and response capture but adds crawler visit tracking and referrer attribution for AI bots. The site diagnostics feature helps identify technical issues that might prevent AI crawlers from discovering your content. However, details on which specific AI platforms Qwairy monitors remain unclear on their website.
Pricing Comparison
SE Visible comes included with SE Ranking subscriptions, meaning you're essentially getting AI visibility tracking as part of a broader SEO toolkit. SE Ranking plans start around $65/month, though you need to verify current pricing since they adjust based on tracked keywords and competitors. Qwairy's pricing structure isn't publicly available yet. As a 2025 startup, they're likely still finalizing their pricing model. This uncertainty makes budget planning difficult compared to SE Visible's transparent inclusion in SE Ranking's established pricing.
Best For
SE Visible works best if you're already using SE Ranking or want comprehensive SEO tracking alongside AI visibility monitoring. The integrated approach means one dashboard, one login, and consolidated reporting. It's the obvious choice for agencies or businesses that want traditional SEO and AI tracking unified. Qwairy might appeal to companies focused exclusively on AI visibility who don't need broader SEO features. The crawler diagnostics could prove valuable for technical SEO teams specifically optimizing for AI discovery. But the unknown pricing and limited track record make it a risky choice for mission-critical monitoring.
The Verdict
SE Visible wins this comparison decisively. You get proven reliability from SE Ranking's 12-year track record, clear pricing through existing SE Ranking plans, and integrated reporting that combines AI visibility with traditional SEO metrics. Qwairy's crawler diagnostics sound interesting, but choosing an unproven startup with unknown pricing over an established solution doesn't make sense unless you have very specific technical requirements. Start with SE Ranking's trial to test SE Visible alongside their core platform features.
Our verdict
For features, se-visible leads. On a budget, go with se-visible.