Quick Verdict
HubSpot's free AEO Grader dropped into the AI visibility space to compete with dedicated trackers like SE Visible. The core difference? HubSpot gives you a basic snapshot for free, while SE Visible delivers enterprise-grade monitoring as part of SE Ranking's paid platform.
Most marketers testing the waters with AI search optimization reach for HubSpot's tool first. But serious SEO teams tracking competitive AI mentions need SE Visible's deeper data and ongoing monitoring capabilities.
Score comparison
Score Comparison
| Dimension | HubSpot AEO Grader | SE Visible |
|---|---|---|
| Feature Depth | 17.0 | 22.0 |
| Ease of Use | 65.0 | 35.0 |
| Data Quality | 42.0 | 24.0 |
| Value for Money | 95.0 | 75.0 |
| Integration | 55.0 | 0.0 |
| Market Traction | 17.0 | 18.0 |
Feature comparison
| Feature | HubSpot AEO Grader | SE Visible |
|---|---|---|
| Answer Engine Scanning | ✓ | — |
| Mention Context Analysis | ✓ | — |
| Competitor Benchmarking | ✓ | — |
| Grading System | ✓ | — |
| Multi-Platform LLM Tracking | — | ✓ |
| Prompt-Level Analysis | — | ✓ |
| Competitive Benchmarking | — | ✓ |
| Historical Trend Tracking | — | ✓ |
| SE Ranking Integration | — | ✓ |
| Custom Alert System | — | ✓ |
Pricing comparison
| Plan | HubSpot AEO Grader | SE Visible |
|---|---|---|
| Free Grader | $0 | $44/month |
| HubSpot Marketing Hub | $800/month | $87/month |
| Business | — | $191/month |
| Enterprise | — | Custom |
Feature Comparison
HubSpot AEO Grader runs a one-time brand analysis across ChatGPT, Perplexity, and Gemini. You get mention frequency, context snippets, and basic sentiment scoring. The report shows where your brand appears in AI responses, but that's where it stops — no ongoing tracking or historical data. SE Visible operates at a different level entirely. You get prompt-level monitoring that tracks specific queries triggering brand mentions, competitive benchmarking against rivals, and historical trend data. SE Visible covers ChatGPT, Google AIO, Claude, and Gemini with real-time alerts when mention patterns change. The tool also segments mentions by topic clusters, showing exactly which content themes drive AI visibility. But SE Visible requires an SE Ranking subscription. You can't access it standalone, which limits flexibility if you're using other SEO platforms.
Pricing Comparison
HubSpot AEO Grader costs nothing — run unlimited brand analyses without creating an account. Perfect for agencies doing quick client audits or brands wanting a baseline AI visibility check. SE Visible comes bundled with SE Ranking plans starting around $44/month. You're paying for a full SEO platform to access AI visibility tracking, which makes sense if you need rank tracking and technical audits anyway. For teams only wanting AI mention monitoring, that's expensive overhead.
Best For
HubSpot AEO Grader works best for initial AI visibility assessments and agencies running client discovery calls. The free access and simple reporting make it ideal for brands just starting to monitor AI search presence. Small businesses can run monthly manual checks without any subscription cost. SE Visible suits established SEO teams already using comprehensive platforms. If you're tracking hundreds of keywords and need AI mention data alongside traditional metrics, SE Visible's integration with SE Ranking's broader dataset creates powerful competitive intelligence. Enterprise brands monitoring AI mentions across multiple competitors need this level of ongoing surveillance.
The Verdict
Choose HubSpot AEO Grader if you want free AI visibility checks without platform lock-in. But SE Visible wins for serious AI search optimization — the prompt-level tracking and competitive benchmarking justify the cost when you're actively optimizing for AI visibility. Start with HubSpot's free tool to establish your baseline, then upgrade to SE Visible when you need ongoing monitoring and competitor intelligence.
Our verdict
For features, se-visible leads. On a budget, go with hubspot-aeo-grader.