SE Ranking
All-in-One SEOComprehensive SEO toolkit with rank tracking and AI content creation
Overview
SE Ranking positions itself as a cost-effective alternative to premium platforms like Semrush and Ahrefs, offering a comprehensive SEO toolkit with particular strengths in rank tracking and reporting. Founded in 2013 and based in London, the platform has evolved from a simple rank tracker into a full-featured SEO suite that includes website auditing, keyword research, backlink analysis, and AI-powered content creation tools.
The platform serves over 1 million users globally, with a focus on agencies and mid-market businesses seeking white-label reporting capabilities. SE Ranking's interface feels more approachable than enterprise-focused alternatives, though this sometimes comes at the cost of advanced functionality that power users expect from tools like Ahrefs or Moz Pro.
What sets SE Ranking apart is its competitive pricing structure and strong emphasis on rank tracking accuracy. The platform updates keyword positions daily across 190+ countries and provides granular SERP feature detection that many competitors charge extra for.
Key features
Daily Rank Tracking
Monitors keyword positions across 190 countries with mobile/desktop granularity and SERP feature detection.
Website Audit
Technical SEO crawler that identifies 130+ on-page and technical issues with actionable recommendations.
AI Content Creator
Generates SEO-optimized content briefs, outlines, and full articles using competitor analysis and keyword integration.
Backlink Analytics
Tracks link profile health, monitors new/lost backlinks, and identifies toxic links for disavow.
Competitor Analysis
Compares organic visibility, keyword gaps, and backlink profiles across multiple competitors.
White-Label Reporting
Customizable PDF reports and client dashboards with agency branding and automated scheduling.
Local SEO Tools
Google My Business monitoring, local pack tracking, and citation management for multi-location businesses.
Marketing Plan Builder
Creates comprehensive SEO strategies with task prioritization and timeline recommendations.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Essential | $65/mo | 300 keywords tracked, 100k backlinks checked, 10k pages audited, basic AI content tools |
| Pro | $119/mo | 1,500 keywords tracked, 500k backlinks checked, 50k pages audited, advanced AI content tools |
| Business | $259/mo | 5,000 keywords tracked, 2M backlinks checked, 200k pages audited, white-label reporting |
| Enterprise | Custom | Unlimited tracking, custom integrations, dedicated support, advanced API access |
FAQ
How accurate is SE Ranking's rank tracking compared to Semrush?
SE Ranking updates rankings daily and tracks SERP features reliably. While both are accurate, SE Ranking offers more granular location targeting with 190+ countries versus Semrush's focus on major markets.
Can SE Ranking handle enterprise-level keyword tracking?
Yes, the Enterprise plan supports unlimited keyword tracking and offers API access for large-scale implementations. However, it's primarily designed for mid-market agencies rather than enterprise teams managing thousands of domains.
Does SE Ranking's AI content tool compete with dedicated content platforms?
SE Ranking's AI writer creates decent content briefs and outlines but lacks the depth of specialized tools like MarketMuse or Clearscope. It's best used for quick content ideation rather than comprehensive content strategy.
How does SE Ranking's pricing compare to other all-in-one platforms?
SE Ranking is competitively priced at $65/mo for the Essential plan, undercutting Semrush ($119/mo) and Ahrefs ($99/mo). However, higher tiers can become expensive relative to the feature set offered.
What's included in SE Ranking's free trial?
The 14-day free trial includes full access to all features with limitations on the number of keywords tracked and pages audited. No credit card required for signup.
Review Sentiment
1,652 reviews across 2 sources
Bottom line
Start free, upgrade if it clicks. SE Ranking earns a 4.8/5 for comprehensive all-in-one SEO platform at roughly, with paid plans from $65/mo. The most common criticism: backlink database (2.9T links) is significantly smaller than Ahrefs.
People love
- +Comprehensive all-in-one SEO platform at roughly 40-60% the cost of Semrush or Ahrefs, with plans starting at $52/month
- +Excellent ease of use with an intuitive interface (9.3 ease-of-use on G2), making it the most accessible full-suite SEO tool for beginners and small teams
- +AI Visibility Tracker is a standout feature in 2026, tracking brand presence across AI Overviews, ChatGPT, Perplexity, and Gemini — no other budget tool offers this
Common complaints
- –Backlink database (2.9T links) is significantly smaller than Ahrefs — organic traffic estimates can underreport by 3-4x compared to Google Analytics actuals
- –Incremental price increases and new features gated as paid add-ons (Local SEO, Content Marketing, AI Search each $40/month extra) frustrate long-term subscribers
- –Keyword database has 5.6B keywords vs Ahrefs' 28.7B — returns no data for low-volume or regional/niche keywords, especially in smaller markets
🟠Reddit sentiment
mixed28 threads in r/SEO, r/bigseo, r/digital_marketing
“I actually trust SE Ranking's rank tracking data more than Ahrefs these days. But the traffic estimates? Way off — my site shows 3.3k in SE Ranking vs 15k in GA. You have to know what to trust and what to ignore.”
r/SEO· 47 pts
“The cost is the main reason I chose SE Ranking over Semrush. The data is roughly the same caliber for 80% of what I need. The AI visibility tracker alone made it worth renewing this year.”
r/bigseo· 34 pts
🔵𝕏 sentiment
positive15 posts
“Switched 12 client accounts from Semrush to SE Ranking last quarter. Saving $800/month with maybe 10% feature loss. The white-label reports are actually better.”
@seoconsultant· 89 likes
“SE Ranking's AI visibility tracker is genuinely useful — finally a tool that shows where you appear in ChatGPT and Perplexity answers. Worth the add-on cost.”
@digitalmktg· 62 likes
Last updated Feb 2026