Morningscore
All-in-One SEOGamified SEO tracking with revenue impact visualization
Overview
Morningscore positions itself as the SEO tool for non-technical users, wrapping traditional SEO metrics in a gamified interface that translates rankings into revenue estimates. Founded in 2018 by a Danish team, the platform targets small businesses and agencies who want to make SEO performance more accessible to clients and stakeholders who don't live in the weeds of search metrics.
The tool's core differentiator is its "Revenue Score" system, which attempts to convert keyword rankings into estimated dollar impact. Instead of showing that you rank #5 for "widget sales," Morningscore might display that this ranking is worth $2,400 monthly in potential revenue. This approach appeals to business owners who care more about bottom-line impact than search metrics.
Morningscore competes directly with SE Ranking and Mangools in the mid-market space, offering similar core functionality at comparable pricing. However, its gamification features and revenue-focused reporting set it apart from more traditional SEO platforms like Serpstat or Raven Tools.
Key features
Revenue Impact Scoring
Translates keyword rankings into estimated dollar values, showing how position changes affect potential revenue. Makes SEO ROI tangible for stakeholders.
Mission-Based Interface
Gamifies SEO tasks with XP points and achievement tracking. Keeps teams engaged with progress visualization and milestone celebrations.
Automated Technical Audits
Scans for 70+ technical issues including Core Web Vitals, mobile-friendliness, and crawl errors. Provides prioritized fix recommendations with implementation guides.
Competitor Intelligence
Tracks competitor keyword rankings and identifies content gaps. Reveals opportunities where competitors are gaining ground.
Link Building Tracker
Monitors backlink acquisition and tracks link prospecting campaigns. Integrates with outreach workflows and measures link impact on rankings.
White-Label Reporting
Generates branded client reports with custom metrics and automated delivery schedules. Popular with agencies managing multiple client accounts.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 5 keywords, basic rank tracking, limited reports |
| Pro | $65/mo | 500 keywords, backlink analysis, technical SEO audit |
| Standard | $109/mo | 1,500 keywords, competitor tracking, white-label reports |
| Premium | $179/mo | 5,000 keywords, advanced analytics, API access |
| Ultimate | $339/mo | 25,000 keywords, unlimited projects, dedicated support |
FAQ
How does Morningscore calculate revenue estimates from rankings?
Morningscore uses search volume, conversion rate assumptions, and average order value inputs to estimate potential revenue impact of keyword positions. The accuracy depends on how well your inputs match actual business metrics.
Is Morningscore suitable for large enterprise websites?
Morningscore works best for small to medium businesses and agencies. The keyword limits and feature set are designed for sites with under 25,000 tracked terms, making it less suitable for large enterprises.
How accurate is Morningscore's rank tracking compared to other tools?
Morningscore provides daily rank updates with location-specific tracking. Accuracy is comparable to other mid-tier rank trackers, though some users report occasional discrepancies with Google Search Console data.
Review Sentiment
125 reviews across 3 sources
Bottom line
Try before you buy: Morningscore offers a free tier and holds a 4.8/5 for gamified SEO approach. Paid plans start at $65/mo, and the main trade-off is SEO scores are not always accurate, especially for domain comparisons.
People love
- +Gamified SEO approach with XP points and missions keeps users engaged and motivated
- +Intuitive interface makes complex SEO data understandable for beginners and small businesses
- +Excellent customer support — fast, helpful, and praised across all review platforms
Common complaints
- –SEO scores are not always accurate, especially for domain comparisons with competitors
- –No direct Google Search Console integration limits traffic and CTR insights
- –Single-country tracking per slot — no multilocation support for international sites
Last updated Feb 2026