moz-pro vs se-ranking
Moz Pro vs SE Ranking — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Moz Pro and SE Ranking both promise comprehensive SEO management, but they serve different audiences. Moz Pro uses two decades of SEO expertise with industry-standard Domain Authority metrics and reliable fundamentals. SE Ranking positions itself as the modern alternative with AI content tools and aggressive pricing to challenge established players.
The choice typically comes down to trust versus innovation. Moz Pro offers the stability of proven metrics used across the SEO industry, while SE Ranking pushes forward with AI-powered features and broader toolsets at lower price points.
Feature Comparison
Moz Pro centers around its proprietary Domain Authority and Page Authority metrics, which have become industry benchmarks for evaluating site strength. Their keyword research tool provides reliable search volume data, and their link explorer offers comprehensive backlink analysis with spam score ratings. The platform includes rank tracking, site audits, and on-page optimization recommendations, but the feature set feels more conservative. SE Ranking takes a kitchen-sink approach with rank tracking across 100+ search engines, comprehensive site audits, keyword research, and crucially, AI-powered content creation tools. Their platform includes social media management, competitor research, and white-label reporting capabilities that Moz Pro lacks. SE Ranking also provides more granular rank tracking options and local SEO features that appeal to agencies managing multiple clients. The AI content tools in SE Ranking represent the biggest differentiator — you can generate SEO-optimized content directly within the platform, something Moz Pro doesn't offer at all.
Pricing Comparison
Moz Pro starts at $99/month for tracking 300 keywords and crawling 100,000 pages, targeting serious individual users and small agencies. SE Ranking undercuts this significantly at $65/month for tracking 1,500 keywords with more generous limits across the board. The value gap widens at higher tiers. SE Ranking's mid-tier plan tracks 5,000 keywords for $149/month, while Moz Pro tracks just 1,500 keywords at their $179/month tier. SE Ranking consistently delivers 2-3x more tracking capacity and features per dollar spent, making it particularly attractive for agencies or businesses managing multiple sites.
Best For
Moz Pro works best for established SEO professionals who rely on Domain Authority scores for client reporting and need rock-solid reliability over modern features. If your workflow depends on DA/PA metrics or you value the credibility that comes with Moz's industry reputation, the premium pricing makes sense. SE Ranking suits budget-conscious agencies, growing businesses, and SEOs who want comprehensive features without premium pricing. The AI content tools make it especially valuable if you're handling content creation alongside traditional SEO work, and the white-label options appeal to agencies.
The Verdict
SE Ranking wins for most users purely on value and feature breadth. You get significantly more functionality for less money, including modern AI tools that Moz Pro simply doesn't offer. Unless you specifically need Moz's Domain Authority metrics for client reporting or industry credibility, SE Ranking delivers better ROI across nearly every use case.