HubSpot AEO Grader
LLM Visibility TrackerFree brand visibility checker for ChatGPT, Perplexity, and Gemini
Overview
HubSpot's AEO Grader is the marketing giant's entry into Answer Engine Optimization tracking. Unlike specialized AEO platforms, this is clearly designed as a gateway drug — offering basic brand visibility insights to hook you into HubSpot's broader marketing ecosystem.
The tool scans three major AI platforms (ChatGPT, Perplexity, and Google Gemini) to see how often your brand gets mentioned in responses. It's not continuous monitoring like you'd get from dedicated tools, but rather spot-checks that give you a baseline understanding of your AI search presence.
What sets it apart is the integration angle. Where pure-play AEO tools like AccuRanker AccuLLM focus solely on tracking, HubSpot positions this as part of a complete marketing workflow. The grader identifies opportunities, then funnels you toward their paid tools to act on them.
Score breakdown
Composite Score
48.6Our review
HubSpot's AEO Grader is a free tool that evaluates how well your content is optimized for AI engines and answer-focused search. It analyzes content structure, authority signals, and question-answering effectiveness to provide an AEO readiness score.
Pros
- ✓Completely free to use
- ✓Backed by HubSpot's SEO expertise and data
- ✓Provides actionable AEO improvement recommendations
- ✓Easy to understand grading system
Cons
- —Limited to grading — no content creation tools
- —Less comprehensive than full GEO platforms
- —Basic analysis compared to dedicated AEO tools
Best for
Key features
Answer Engine Scanning
Checks brand presence across ChatGPT, Perplexity, and Google Gemini with specific query testing. Shows which engines mention your brand and in what context.
Mention Context Analysis
Reveals how your brand appears in AI responses — as a recommendation, comparison, or passing reference. Critical for understanding your AI reputation.
Competitor Benchmarking
Compare your brand's AI visibility against direct competitors. See who's winning the answer engine visibility game in your niche.
Grading System
Simple A-F letter grade summarizing your overall Answer Engine Optimization performance. Makes complex visibility data actionable for non-technical teams.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free Grader | $0 | Basic brand mention tracking across ChatGPT, Perplexity, Gemini |
| HubSpot Marketing Hub | $800/month | Full marketing platform with integrated AEO insights, reporting, automation |
FAQ
How does HubSpot AEO Grader track brand mentions in AI?
The tool runs test queries across ChatGPT, Perplexity, and Gemini to see where your brand appears in responses. It doesn't have real-time monitoring but provides snapshot assessments.
Is the HubSpot AEO Grader completely free?
Yes, the basic grader tool is free with no signup required. However, HubSpot likely uses it as a lead generation tool for their paid marketing platform.
What's the difference between this and dedicated AEO tools?
HubSpot's grader is more of an awareness tool than a comprehensive tracking solution. Dedicated platforms like AccuRanker AccuLLM or AI Visibility offer deeper monitoring and historical data.
Can I track competitors with HubSpot AEO Grader?
The tool includes basic competitor benchmarking features, showing how your brand compares to others in AI search results. But it's limited compared to dedicated competitive intelligence tools.
Does this integrate with other HubSpot tools?
The free grader is standalone, but results can inform broader marketing strategy within HubSpot's ecosystem. Full integration requires their paid Marketing Hub plans.
AI Platform Coverage
Capabilities
AI Visibility Metrics
Content & Optimization
Entity SEO
Traditional SEO
Technical & Integrations
Integrations
Social Proof
278,000 customers in over 135 countries
Notable Customers
Testimonials
“The biggest benefit of HubSpot is that all your data lives in it, you see the same customer information as the sales team and vice versa. It gives us a new level of confidence.”
“HubSpot matched our expectations for several reasons. We loved its flexibility, ease of operations, and pace of scalability. It was intuitive to pick up and adopt, and had a very user-friendly interface that was easy to adapt.”
“HubSpot is a company that listens and invests in its customers. They know that our success is their success.”
How does HubSpot AEO Grader compare?
aiseo.is Score
#6 of 78 in LLM Visibility Tracker
Review Sentiment
🟠Reddit sentiment
positive3 threads in GenEngineOptimization, MktgSupermarket
“HubSpot AEO Grader — grades your brand's presence in AI answers (ChatGPT, Perplexity, Gemini), rolling up share-of-voice, sentiment”
r/GenEngineOptimization
“Under £100/month: SE Ranking + Otterly AI Lite + HubSpot AEO Grader (free)”
r/MktgSupermarket
🔵𝕏 sentiment
positive8 posts
“I thought AEO (read: SEO for LLMs) was a hunk of bullsh*t. And then i spoke to @kippbodnar, CMO of @HubSpot, who knocked the skepticism out of me... Grade: your current AEO presence across ChatGPT, Perplexity, and Gemini with a tool like Hubspot's AEO grader.”
@businessbarista
“@HubSpot AEO Grader — grades your brand's presence in AI answers (ChatGPT, Perplexity, Gemini), rolling up share-of-voice, sentiment, and narrative insights into a quick report.”
@omergotlieb
Last updated Feb 2026
Quick Facts
Target Market
Industries
Market activity
HubSpot AEO Grader — HubSpot Launches Free AEO Grader Tool for AI Search Visibility
HubSpot released its Answer Engine Optimization (AEO) Grader, a free tool that analyzes brand visibility across AI platforms including GPT-4o, Perplexity, and Gemini, helping businesses understand how AI engines represent their brand.
Alternatives
AccuRanker AccuLLM$129/moAI Brand TrackingUnknownAI Rank CheckerUnknownAI SEO TrackerUnknownAI VisibilityUnknownRelated Terms
Category
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