Quick Verdict
HubSpot launched their free AEO Grader as a simple way to check how often your brand appears in ChatGPT, Perplexity, and Gemini answers. It's the kind of tool you run once to get a baseline, then maybe check quarterly. Qwairy takes the opposite approach — continuous monitoring with detailed analytics for brands that need real-time visibility into AI answer patterns.
The core difference is depth versus simplicity. HubSpot gives you a report card. Qwairy builds you a dashboard.
Score comparison
Score Comparison
| Dimension | HubSpot AEO Grader | Qwairy |
|---|---|---|
| Feature Depth | 17.0 | 37.0 |
| Ease of Use | 65.0 | 35.0 |
| Data Quality | 42.0 | 82.0 |
| Value for Money | 95.0 | 75.0 |
| Integration | 55.0 | 30.0 |
| Market Traction | 17.0 | 5.0 |
Feature comparison
| Feature | HubSpot AEO Grader | Qwairy |
|---|---|---|
| Answer Engine Scanning | ✓ | — |
| Mention Context Analysis | ✓ | — |
| Competitor Benchmarking | ✓ | — |
| Grading System | ✓ | — |
| Prompt Monitoring | — | ✓ |
| Response Capture | — | ✓ |
| AI Analytics Dashboard | — | ✓ |
| Site Diagnostics for AI Discovery | — | ✓ |
| Brand Attribution Tracking | — | ✓ |
Pricing comparison
| Plan | HubSpot AEO Grader | Qwairy |
|---|---|---|
| Free Grader | $0 | Contact for pricing |
| HubSpot Marketing Hub | $800/month | — |
Feature Comparison
HubSpot AEO Grader generates a single report showing your mention frequency across major answer engines. You input your brand name, wait a few minutes, and get percentages showing how often you appear in responses. It's like Google Search Console for AI — basic metrics that most people understand immediately. Qwairy monitors AI responses continuously through prompt injection and response capture. Their analytics track crawler visits from AI systems, identify which pages get scraped for training data, and attribute referrer sources. The platform also includes site diagnostics specifically designed for AI discovery optimization. Where HubSpot shows you outcomes, Qwairy shows you the entire pipeline from crawler to citation. The technical gap is significant. HubSpot's tool feels like a marketing lead magnet (which it probably is). Qwairy reads like software built by people who understand how LLMs actually work.
Pricing Comparison
HubSpot AEO Grader is completely free with no signup required. Run unlimited reports, check any domain, share results with clients. Zero cost makes it perfect for agencies doing quick competitive analysis or SMBs getting their first look at AI visibility. Qwairy's pricing isn't publicly listed, which usually signals enterprise-level costs. Given the continuous monitoring and detailed analytics they provide, expect monthly fees similar to other enterprise SEO platforms. The lack of transparent pricing suggests they're targeting companies with dedicated AI optimization budgets, not small businesses testing the waters.
Best For
HubSpot AEO Grader works best for initial assessments and quarterly check-ins. If you're an agency showing clients their AI visibility or a small business owner curious about your brand presence, the free report gives you what you need. It's also perfect for competitive research — check any domain without logging in. Qwairy suits enterprises that treat AI visibility as a core marketing channel. If you need daily monitoring, detailed attribution data, and technical insights about how AI systems discover your content, the platform provides enterprise-grade analytics. It's built for companies with dedicated teams optimizing for answer engines.
The Verdict
Choose HubSpot for quick visibility checks and budget-conscious monitoring. Choose Qwairy if you're serious about AI optimization and have the budget for comprehensive tracking. Most businesses should start with HubSpot's free tool to establish baselines, then upgrade to Qwairy if AI traffic becomes a significant revenue driver. Try the HubSpot tool first — it takes two minutes and costs nothing.
Our verdict
For features, qwairy leads. On a budget, go with hubspot-aeo-grader.