topic-mojo vs ahrefs-content-explorer
Topic Mojo vs Ahrefs Content Explorer — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Topic Mojo and Ahrefs Content Explorer tackle content research from different angles. Topic Mojo specializes in AI-powered question discovery, aggregating insights from Google, Reddit, Quora, and forums to help you understand what people actually ask about your topics. Ahrefs Content Explorer takes a data-driven approach, letting you search through billions of indexed pages to find high-performing content, analyze competitors, and identify link opportunities.
The choice between them often comes down to whether you need deep topic exploration for ideation (Topic Mojo) or comprehensive content performance analysis backed by massive data sets (Ahrefs Content Explorer). They serve different stages of the content planning process.
Feature Comparison
Topic Mojo excels at uncovering the questions and subtopics your audience cares about. Its AI aggregates real questions from multiple platforms, giving you a comprehensive view of what people are searching for and discussing. The tool generates topic clusters, identifies content gaps, and provides question hierarchies that help you structure comprehensive content pieces. Its strength lies in discovery — finding angles and subtopics you might have missed. Ahrefs Content Explorer operates more like a search engine for published content. You can search their database of billions of pages by keyword, filter by metrics like social shares and referring domains, and analyze what's already working in your space. It shows you the top-performing content for any topic, complete with backlink profiles, social engagement data, and publication dates. You can also set up content alerts to monitor when new content gets published on your target keywords. The data depth differs significantly. Topic Mojo focuses on question intelligence and topic relationships, while Ahrefs provides comprehensive performance metrics, backlink data, and competitive intelligence for existing content.
Pricing Comparison
Topic Mojo starts at $49/month with a free tier available, making it accessible for solo creators and small teams. The standalone pricing means you're only paying for topic research functionality, which keeps costs reasonable if that's your primary need. Ahrefs Content Explorer comes bundled with Ahrefs subscriptions, starting at $129/month for the Lite plan. You can't buy Content Explorer separately — it's part of the broader Ahrefs toolkit that includes keyword research, site audits, and rank tracking. This makes it expensive if you only need content research, but valuable if you're already using Ahrefs for other SEO tasks.
Best For
Topic Mojo works best for content creators who need to understand their audience's questions and pain points before writing. If you're building content strategies around reader intent, creating comprehensive guides, or developing content that answers specific audience questions, Topic Mojo's AI-driven question discovery gives you exactly what you need. It's particularly valuable for blog content, FAQ sections, and educational materials. Ahrefs Content Explorer is better when you need to analyze what's already working in your space. If you're doing competitive content analysis, looking for link-worthy content to reference, or trying to understand why certain pieces perform better than others, the performance metrics and backlink data are invaluable. It's essential for content teams focused on creating content that can compete for rankings and links.
The Verdict
Choose Topic Mojo if you need deep topic research and question discovery at a reasonable price point. It's the better tool for understanding what your audience wants to know before you create content. Go with Ahrefs Content Explorer if you're already an Ahrefs user or need comprehensive performance data about existing content in your niche. The massive database and performance metrics make it superior for competitive analysis and identifying proven content strategies.