buzzsumo vs topic-mojo
BuzzSumo vs Topic Mojo — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
BuzzSumo and Topic Mojo tackle content research from completely different angles. BuzzSumo analyzes what content performs best on social media, helping you understand viral trends and identify influencers in your space. Topic Mojo aggregates user questions from forums and search platforms to reveal what your audience actually wants to know about.
The choice between them often comes down to whether you're optimizing for social engagement or search intent. BuzzSumo excels at finding shareable content ideas, while Topic Mojo specializes in uncovering the specific questions your target audience is asking across the web.
Feature Comparison
BuzzSumo's content analyzer shows you exactly which articles get the most shares, comments, and engagement across Facebook, Twitter, LinkedIn, and Pinterest. You can filter by content type, date range, and domain authority to find proven performing content in your niche. Their influencer database identifies key people sharing content in your industry, complete with contact information and engagement rates. Topic Mojo aggregates questions from Google autocomplete, Reddit, Quora, and dozens of forums to show you what people are actually searching for and discussing. Their question clustering groups related inquiries together, making it easy to create comprehensive content that addresses multiple user intents. The tool also provides search volume estimates and content gap analysis to prioritize which topics to tackle first. BuzzSumo offers more sophisticated social listening capabilities and competitor content analysis, while Topic Mojo focuses purely on question research and content ideation from search and forum data.
Pricing Comparison
Topic Mojo starts at $49/month for 1,000 topic searches and basic features, making it significantly more accessible than BuzzSumo's $199/month entry point. BuzzSumo's pricing reflects its more comprehensive feature set — you get social analytics, influencer identification, and advanced filtering options that Topic Mojo doesn't offer. Both tools offer free tiers, but BuzzSumo's limits you to 10 searches per month while Topic Mojo provides 30 free searches. For agencies and larger teams, BuzzSumo scales up to $499/month with unlimited searches and team collaboration features, while Topic Mojo tops out at $99/month with fewer advanced analytics.
Best For
Choose BuzzSumo when you need to understand social media performance, identify viral content patterns, or find influencers for outreach campaigns. It's the clear winner for brands focused on social media marketing, PR agencies, and content teams that need to track competitor social performance alongside their research. Choose Topic Mojo when your primary goal is creating search-optimized content that answers user questions. It's perfect for bloggers, affiliate marketers, and SEO teams who want to build topic clusters based on actual search behavior and forum discussions rather than social sharing patterns.
The Verdict
Topic Mojo wins for most content creators focused on SEO and organic search. At $49/month, it delivers exactly what you need for question-based content research without the social media features you might not use. BuzzSumo is worth the premium if social media performance and influencer outreach are core parts of your content strategy, but most solo creators and small teams will find Topic Mojo's focused approach more practical and affordable.