serpstat vs sistrix
Serpstat vs Sistrix — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Serpstat and Sistrix represent two distinct approaches to all-in-one SEO platforms. Serpstat positions itself as an affordable, feature-rich alternative with AI-powered keyword clustering, while Sistrix built its reputation around the proprietary Visibility Index metric that's become a standard in European SEO circles. The choice between them often comes down to whether you prioritize comprehensive feature sets or specialized European market insights.
Both tools target agencies and in-house teams, but they've evolved differently. Serpstat emerged from the competitive landscape of affordable SEO tools, packing extensive functionality into lower price points. Sistrix, conversely, established itself as a premium European solution with deep market expertise and a focus on visibility tracking that goes beyond traditional rankings.
Feature Comparison
Serpstat delivers more comprehensive features across the board. Its AI-powered keyword clustering automatically groups related keywords, saving hours of manual work that Sistrix requires you to do manually or through basic filtering. Serpstat's content analysis includes topic modeling and content gap analysis, while Sistrix focuses primarily on visibility tracking and basic on-page recommendations. The rank tracking capabilities differ significantly. Serpstat offers unlimited keyword tracking across all plans with customizable reporting, while Sistrix limits tracking based on your module subscription. However, Sistrix's Visibility Index provides a unique market perspective that many European agencies rely on for client reporting—it's a weighted score that shows how visible a domain is in search results, which is more nuanced than simple ranking positions. Sistrix excels in link analysis with detailed backlink profiles and historical data going back years. Their link module is particularly strong for European markets. Serpstat's backlink analysis is comprehensive but newer, with less historical depth than Sistrix's established database.
Pricing Comparison
Serpstat starts at $69/month for the Lite plan, offering 1,500 keyword queries and basic features across all modules. Their Pro plan at $149/month provides 6,000 queries and advanced features like API access and white-label reporting. This represents significantly better value for small to medium teams needing comprehensive functionality. Sistrix uses a modular pricing structure starting at $99/month per module (SEO, Ads, Social, etc.). Most users need at least 2-3 modules for comprehensive coverage, pushing the real cost to $200-300/month minimum. While more expensive, each module is deeply developed with extensive European market data that Serpstat can't match.
Best For
Serpstat is better for agencies and teams wanting comprehensive SEO functionality at competitive prices. The AI keyword clustering alone saves significant time, and the integrated approach means you're not juggling multiple tools or paying for separate modules. It's particularly valuable for users working primarily in US and global markets where Serpstat's data coverage is strongest. Sistrix excels for European-focused SEO professionals who need the Visibility Index for competitive analysis and client reporting. If your clients expect Sistrix metrics or you're deeply embedded in European markets, the specialized insights justify the higher cost. The tool's stability and long-term data make it valuable for enterprise-level reporting and trend analysis.
The Verdict
Choose Serpstat for better overall value and more comprehensive features at lower cost. Unless you specifically need Sistrix's Visibility Index for European client reporting, Serpstat delivers more functionality for less money. The AI-powered features and integrated approach make it the practical choice for most SEO teams looking to maximize their tool budget while maintaining professional capabilities.